How to Choose the Right SEO Agency: The Ultimate 2026 Guide
Choosing an SEO agency is one of those decisions that looks simple on the surface and then quietly decides the fate of your traffic, budget, and sanity for the next ...
Google’s Universal Commerce Protocol: The Day the Website Checkout Died
For most of the internet’s history, buying something online has meant visiting a website. You land on a product page, you scroll through photos, you skim reviews, you add to ...
Your Website Is No Longer Your Front Door: Why Google’s Business Agent and Microsoft’s Brand Agents Change Everything
For twenty years, digital marketing has revolved around one core assumption. Your website is your business. It is where people learn about you. It is where they evaluate you. It ...
10 SEO Predictions for 2026 From the Sherpas: How AI, Search Everywhere, and Brand Will Redefine Organic Visibility
For most of SEO’s history, the job was relatively simple. Understand how search engines work, optimize your own site, build some authority, and try to manipulate search rankings just enough ...
ChatGPT Is Introducing Ads And This Is How AI Search Becomes the Next Ad Network
For the last year, the AI industry has tried very hard to pretend that monetization was a future problem. The story has always been about helpfulness, productivity, and intelligence, with ...
In-House vs Agency: Why Even Internal SEO Teams Need Outside Expertise
At some point in a company’s growth, this question always comes up: “Should we just hire SEO in-house?” It’s a fair question. On paper, building an internal SEO team feels ...
Ahrefs Just Proved AI Search Can Be Manipulated: Why That’s a Warning for Brands, Not a Trick for SEOs
When Ahrefs published its experiment showing that a completely fake brand could be made to appear inside Google’s AI search results, the internet reacted exactly how you would expect. SEO ...
SEO vs Content Marketing: Why You Should Invest in Both
At some point, almost every business asks the same question: “Do we need SEO… or content marketing?” And it usually comes right after a budget conversation. Or a disappointing traffic ...
ChatGPT Gains Local Knowledge Panels: Why Local Search Is No Longer Just Google’s Territory
For a long time, local search felt like one of the last stable corners of SEO. Messy, yes. Competitive, definitely. But familiar. You optimized your Google Business Profile. You worried ...
