James Reynolds

Managing Director


Languages Spoken


Years of experience

The Serious

Armed with his art and design background from De Montfort University, James began his career with Stu Williamson Photography in the United Kingdom and then Dubai. There, his role as general manager prepared James for his future career trajectory as a company founder, owner, and leader.

After leading customer acquisition in the photography business for over a decade, James established a consulting firm called Veravo in 2010 and set about offering marketing services to businesses in the Dubai market area.

Over the next two years, James developed a passion and skill in search engine optimization resulting in the launch of SEO Sherpa in 2012. James and SEO Sherpa has gone on to deliver SEO services for notable brands like, Pretty Little Thing, Farfetch, HSBC, Standard Chartered, Nissan, Guinness World Records, and Bulletproof. 

SEO Sherpa is the 2023 Global Search Awards Best Large SEO Agency and a three-time winner of the Best Large SEO Agency at the MENA Search Awards. In 2019, James was awarded the title of MENA Search Personality of the Year for his outstanding contribution to the search engine marketing industry.

James regularly contributes to magazines like Forbes Middle East and Entrepreneur Middle East and mentors startup companies in his free time. 

The Fun

James says he’s everything but an afternoon person – being full of energy late at night, early morning, and a bit sluggish in between.

James says he’d be a chimpanzee if he were an animal, as he doesn’t take himself too seriously. You’ll likely find him swinging from one figurative branch to the next without considering where he’ll land.

As a self-described coffee snob, James is a bit coffee-obsessed – with an array of coffee-making paraphernalia in his arsenal. He describes himself as focused, committed, selfish, and happiest about 10 minutes into an ice bath session.                

When it comes to his role at SEO Sherpa, James says, “It’s not a job for me. It’s just what I do.”

Special Skills:

• SEO strategy
• Direct response marketing


• Hold his breath for 4 minutes with no air in his lungs
• Keep his energy level up from night till morning

Read James's best posts on the blog:

The Complete Guide to Shopify SEO

This complete Shopify SEO guide will cover everything you need to know about optimizing your Shopify store for search engines. From keyword research to on-page optimization and link building, I’ll ...

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LSI Keywords Header

What are LSI Keywords and How to Use Them for SEO

What is Latent Semantic Indexing? Latent Semantic Indexing (LSI), also known as Latent Semantic Analysis, is a technology that helps computer programs find the relationship between different words. For human ...

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Internal Links Header Image

The Ultimate Guide to Internal Linking for SEO

When it comes to link-building, external links get all the attention. But internal links are equally (if not more) powerful when used correctly. Best of all they’re really easy to ...

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The Ultimate Quick-Start Guide to Google Search Console

When it comes to your online presence, insights are critical. And few tools are as beneficial to providing online intel as Google Search Console (GSC).  Google Search Console delivers critical ...

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What are SERPs? A Simple (But Complete) Guide

This is the complete guide to search engine results pages and SERP features. It contains everything you need to know about SERPs, from what they are, to how they’ve developed ...

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What is an XML Sitemap and How You Can Create One for SEO (with Examples)

XML sitemaps are one of the most misconceived pieces of the SEO equation. I’ve come across SEO’s who couldn’t explain why they’re necessary, let alone tell you how to set ...

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