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The SEO agency in London, the UK’s best-known brands rely on

SEO Sherpa is a top-rated SEO agency in London that helps aspirational UK brands increase their position and profit via Google. We’ve generated over $2 billion for our clients in nineteen different markets.


London’s most coveted SEO company

We’ve won the most prestigious prizes in search engine marketing. We have more than thirty global search awards and counting.

The 2023 Global Search Awards Best Large SEO Agency winner.

Clutch Global Top SEO & SEM Company 2023.

Ranked top-5 on the global search awards leaderboard for most awarded search agencies worldwide.

Our team comprises top SEO experts in London, including a UK Young Search Professional of the Year winner and numerous Brighton SEO speakers.

We’ve been delivering organic Google-friendly “white hat” SEO services in London for over a decade.

The SEO company in London you can count on

Our team comprises globally recognized SEO consultants in London who have ranked hundreds of UK-based websites.






Assessment, diagnosis, and resolution of technical issues by true SEO experts.

Our analysts perform in-depth SEO audits and present easy-to-understand diagnoses of your website’s performance for dozens of technical factors like load time, Schema, and mobile usability. Our SEO consultants have a particular appetite for identifying and fixing errors in your website’s technical build. In short, we ensure your website is configured for optimal search engine exposure, saving you time and headaches from working with another SEO service.

Our SEO consultants uncover the best keywords to target.

Our keyword research process stacks the odds in your favor by uncovering the precise search terms potential customers use to find websites like yours. Our advanced approach to research leverages extensive search term data, audience persona, searcher behavior, and competition analysis. Our specialists dive deep into the data to ensure we optimize your website around keywords that meet searchers’ needs and drive more traffic, leads, and sales to your business.

We create optimized, search-friendly content that converts.

You’ve probably heard the phrase – “Content is King.” But not all content is created equal. With so much content to choose from online, the only way to stand out is to create high-quality content that informs, educates, and inspires your audience. Our creative storytellers and professional designers put audience engagement at the forefront of your content because we believe your story matters.

We use an organic, handcrafted, outreach-driven approach to link building to ensure the links we acquire for you are “white-hat,” Google-approved, and get results that last. From outbound emails to pitching reports and influencer/blogger outreach (including local Dubai-based websites), we use cutting-edge yet safe link-building strategies to maximize your business’s short and long-term success. We never put your website in harm’s way or leave potential opportunities on the table. We guarantee it.

Clear, transparent reporting that never leaves you in the dark.

We provide comprehensive reporting accessible whenever, wherever, and in real time. No matter the SEO service you choose, you have complete visibility over your campaign. You can review campaign progress and deliverables through your client portal in user-friendly, easy-to-understand reports. Our SEO experts are on hand to walk you through your campaign anytime.

We are the top-rated SEO agency in London.

Our priority is your results. Our reviews are Google verified and come from various UK-based business es that won more organic traffic, leads, and sales with our help.

“Hands down the best SEO agency in the region. We set clear monthly goals on the content and pages we wanted to optimize, and they delivered on everything we agreed.”

Tarik El Lal
Tarik El Lal

“SEO Sherpa has been working with us across multiple mall locations – and they have driven double-digit growth quarter-over-quarter. Impressive!”

Alan Jambaro
Alan Jambaro
Al Futtaim

“Great people. Focused on getting the basics right and building SEO ground up. They have immensely helped us on all levels, tech, content, architecture, and outreach.”

Faheem Ahmad
Faheem Ahmad

“The expertise and customer service level is unmatched by any other agency. SEO Sherpa lifts the bar higher in client servicing and technical knowledge.”

Naim Younes
Naim Younes
Commercial Bank of Dubai

“SEO Sherpa is easy to work with, and I value their approach to getting results – the critical difference; is they build a partnership, not just a vendor relationship.”

Sami Rehman
Sami Rahman

“A skilled team that knows how to deliver on SEO. But, what I love about them is they treat search holistically, offering digital functions like Analytics and CRO. Great agency!”

Tanzeem Mohammed
Tanzeem Mohammed
Al Tayer
See all reviews

Why can you trust our London SEO services?

Sit back and relax, knowing your website is in safe hands. We offer all-in-one SEO services, including keyword research, on-page optimization, technical SEO, content marketing, digital PR and link building.

Our London SEO specialists put your website at the forefront.

Staying up-to-date with the latest changes in Google’s algorithm can be a daunting task, especially when it comes to optimizing your website for search engines. To ensure that your SEO campaign yields the best results, it’s essential to have a team of experts with a focused approach and extensive knowledge. Our SEO company in London has an in-house research and development team that is solely dedicated to discovering and testing the latest SEO strategies. By implementing the most effective techniques, we help you stay ahead of the competition and achieve the very best results.

The proven SEO service you can rely on.

If you are struggling to find a reliable SEO company in London, then you should consider SEO Sherpa. We have been providing premium SEO services to some of the United Kingdom’s most ambitious brands since 2012. Our track record speaks for itself, and we consistently deliver on our promise to our clients. Our strategies consistently deliver increased traffic, leads, and sales from organic search. Our SEO case studies provide clear evidence of our success, so you can see the results for yourself.

Local London focus, international reputation.

Our proficiency in SEO has been acknowledged by prominent leaders in the field of search engine marketing, such as Search Engine Journal, Semrush, and Ahrefs. We are immensely proud to have headlined conferences worldwide, attended by top marketing professionals. Furthermore, we have been featured on national TV and radio. Unlike many low-cost or multi-service providers, we take pride in being authentic experts in the SEO field.

Located in the heart of London’s financial district.

Our UK headquarters are located in one of London’s tallest office buildings, Broadgate Tower. Positioned halfway between Shoreditch and Bishopsgate, we’re reachable by many forms of public transport, including two train stops – Liverpool Street and Shoreditch High Street. Drop in for a coffee sometime.

Click here for directions.

Get in touch with our London SEO Office

Our SEO services have generated over $2 billion in revenue from search engines in more than 19 markets and 127 niches.


Broadgate Tower

20 Primrose Street

Frequently Asked Questions

Here are just some of our most frequently asked questions. Got a question of your own? Just ask

We use a formulaic approach to keyword research. Rather than simply targeting particular keywords, we focus on targeting keyword themes, better indicators of searcher intent. A keyword theme compiles ten or more keywords, giving you the potential to rank for hundreds of keywords at a time. By structuring your keyword research around themed concepts and closely related sets of key phrases, we give your site a considerable advantage in showing up in search results regardless of which keyword variations people use to search for the products or services you provide. We structure our plans around keyword themes, meaning we rank you for hundreds of individual keywords.
Yes, we do. After a comprehensive review of your website, we optimize and format your website’s existing content in a way that Google loves and adds value to your business. We’ll also write well-researched, high-quality content for your website’s blog. Don’t have a blog? Don’t worry. We have the tools and experience to get you started.
We focus on various link-building strategies to drive referral traffic and improve the authority of your website to rank higher on Google. We employ a strategy to pitch custom content, such as guest articles, to third-party websites. By crafting content that focuses on topics relating to your website, we can get your business mentioned on many established websites and build links to your website. The high-quality links present in these posts act as virtual endorsements. Google values these links because they signal trust and authority, rewarding you with higher search rankings.
We believe in complete transparency. We provide ongoing weekly activity updates highlighting work we have completed and where we are along your campaign timeline. We accompany these weekly activity updates with monthly reports that detail monthly return on investment (ROI), traffic reporting, and more. You will also have access to a ranking dashboard that monitors your keywords’ positions in real time.
We employ a full-service SEO team comprising keyword research specialists, analysts, technical SEO, content writers, copywriter, digital PRs and link builders. Many search engine optimization specialists will be active in your SEO campaign. Your campaign will be managed by an account manager who will keep you up to date on your campaign’s progress.
Our goal is to provide you with the best SEO services. From on-page SEO to off-page SEO and everything in between, our SEO plans manage all of your SEO needs. We do not often need to pull in outside help, but if we do, we’ll let you know.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.