Google Rolls Out Preferred Sources and Subscription Spotlighting: Why Brand Loyalty Just Became a Ranking Signal
For years, Google has insisted on one core principle. It ranks pages, not brands. That line has always been technically true and strategically misleading. Because while Google may index URLs, ...
Apple and Google Just Rewired How the Internet Works
When Apple confirmed that Google’s Gemini models will power the next generation of Apple Intelligence and Siri, most of the industry reacted with shock. Apple and Google working together on ...
OpenAI Is Building Its Own Web Index: Why Google No Longer Owns Discovery
For most of the internet’s modern history, one assumption has shaped how brands think about visibility. If you wanted to be found, you optimized for Google. That assumption has quietly ...
This Year in Search: The 2025 Recap That Explains Why Everything Changed
2025 did not behave like a normal year in search. There was no single core update you could point to. No one algorithm that flipped the table. No clean before ...
How AI Overviews Is Pulling From Social Posts: What It Means for Social SEO
For years, SEOs have been obsessed with one thing: SEO statistics and trends that actually matter. Google’s 10 blue links. But that was before AI Overviews arrived and threw the ...
Google Labs Disco and GenTabs: Why Search Is Becoming a Workflow, Not a Query
There was a time when search worked like a vending machine. You typed something in. Google gave you a list of options. You picked one. End of interaction. That model ...
SEO KPIs: How to Track and Prove SEO Success in 2026
If you have ever been asked, “So… how is SEO actually performing?” and felt your soul briefly leave your body, this article is for you. SEO KPIs are supposed to ...
Google Says to Pick a “Reasonable” Site Name: Why This Is Really About Brand Clarity, Not Rankings
Every so often, Google gives advice that sounds so basic it’s easy to dismiss. Pick a reasonable site name. Don’t overthink it. Make it clear what your site is about. ...
Google Web Search Traffic to News Publishers Has Collapsed in 2025 And It’s Not an Accident
For most of 2025, news publishers have been saying the same thing quietly, then loudly, then with increasing frustration. Traffic is down. Not a little down. Structurally down. At first, ...
