Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Yahoo CEO Says Google AI Mode Is The Biggest Threat To Web Traffic

There’s something slightly ironic about a Yahoo executive warning about the future of search. Not because the concern isn’t valid.But because Yahoo, of all companies, knows exactly what happens when ...

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Google Launches Merchant Center For Agencies

If you’ve ever managed multiple eCommerce clients, you’ll know that Merchant Center accounts have a habit of multiplying like rabbits. One client launches a new storefront. Another adds a separate ...

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Google Is Now The Most Cited Source In AI Mode

For decades, Google’s role in search was relatively straightforward. It indexed the web, ranked the pages, and sent people away to the sites that had the answers. Sure, it occasionally ...

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ChatGPT’s Knowledge Panels Are Evolving, And Now They Recognize People and Brands

Earlier this year, something quietly interesting appeared inside ChatGPT. Instead of simply generating answers in a conversational thread, the interface began surfacing small knowledge panels alongside responses. If you asked ...

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Google Introduces Canvas In AI Mode, Turning Search Into A Workspace

There was a time when search was simple. You asked a question. Google showed you ten blue links. You clicked one, got your answer, and moved on. Those days are ...

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Google’s AI Mode Is Getting Personal, And That Could Change Search Visibility

For years, personalization in search has existed in the background. Google knew where you were.Roughly what you liked.Probably how often you panic-searched “symptoms of dehydration” after drinking two coffees and ...

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