Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Google Tests Guided Research And Starts Rewriting How We Explore Search

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode There is a certain ritual to searching. You type something in. You scan the results. ...

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ChatGPT Conversions Lag Behind Website Clicks And That Says More Than You Think

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode For all the excitement around AI commerce, there is a quieter, slightly inconvenient truth emerging ...

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Google Tests AI Replies To Reviews And Risks Automating Trust

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode There is something inherently personal about a review. Someone took the time to share their ...

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ChatGPT Introduces Location Sharing for More Precise “Near Me” Results

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Local search just got a lot more… literal. OpenAI has introduced a new location-sharing feature ...

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Bing Tests AI-Powered Shopping Recommendations. And It’s a Different Kind of SERP

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Bing is continuing to push further into AI-driven search. This time, it is doing it ...

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Google Expands “Ask Maps” With Gemini. And Local Search Is Becoming Conversational

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Google has rolled out “Ask Maps,” a Gemini-powered feature inside Google Maps, to users in ...

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