Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

RIP Jeeves: The Original Butler of the SERP Has Left the Building

Ask.com has officially closed its doors. Or, for those of us who remember the internet sounding like a robot choking on a fax machine, Ask Jeeves has finally hung up ...

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Bing Tests Nearly Invisible Sponsored Labels. And The Line Between Ads And Organic Blurs Again

Bing is experimenting with something subtle. So subtle that many users may not notice it at all. Sponsored labels on search results are becoming increasingly transparent. Fainter, less distinct, and ...

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Google Expands Search Live Globally And Moves Search Closer To Conversation

For decades, search has required a certain kind of discipline. You think about what you want to know, translate that into a set of keywords, type them into a box, ...

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Google Adds AI Content Labels To Structured Data And Quietly Redefines Trust

For years, the internet has been stuck in a slightly awkward guessing game. You read an article, scroll through a forum, skim a product review, and somewhere in the back ...

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Bing Connects AI Queries To Page Views And Finally Gives Marketers Something To Work With

For the past year, AI search has felt a bit like shouting into the void. You publish content. You optimize it. You know, at least intellectually, that systems like Microsoft’s ...

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Google-Agent Signals A Shift From Crawling The Web To Acting On It

For most of the internet’s history, bots have been observers. They arrive quietly, scan pages, follow links, collect information, and leave. Their job is to understand what exists, not to ...

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