Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Google AI Mode’s Personal Intelligence Expands To Free Users

There was a time when personalization in search meant showing you nearby coffee shops instead of ones across the country. Helpful, but relatively simple. Now personalization is becoming something much ...

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Google Tests AI-Generated Headlines In Search Results

If you’ve ever spent an hour crafting the perfect title tag, this might sting a little. Google has confirmed it is testing AI-generated headline rewrites in search results, with the ...

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Google Explores Opt-Out Options For Generative AI In Search

For all the excitement around AI in search, there’s been a quieter question lingering in the background. What if you don’t want to be part of it? According to recent ...

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Yahoo CEO Says Google AI Mode Is The Biggest Threat To Web Traffic

There’s something slightly ironic about a Yahoo executive warning about the future of search. Not because the concern isn’t valid.But because Yahoo, of all companies, knows exactly what happens when ...

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Google Launches Merchant Center For Agencies

If you’ve ever managed multiple eCommerce clients, you’ll know that Merchant Center accounts have a habit of multiplying like rabbits. One client launches a new storefront. Another adds a separate ...

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Google Is Now The Most Cited Source In AI Mode

For decades, Google’s role in search was relatively straightforward. It indexed the web, ranked the pages, and sent people away to the sites that had the answers. Sure, it occasionally ...

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