The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Google Just Updated Its SEO Hiring Advice. Translation? Please Leave It To The Professionals.

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Google has updated its official guidance on third-party SEO tools, SEO services and external search ...

AI Search Statistics 2026: ChatGPT, Gemini, and the New Rules of Search Everywhere Optimization 

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode On January 12, 2026, Apple confirmed a multi-year deal to embed Google’s Gemini into the ...

UK Regulator Wants Google to Be More Transparent About Rankings

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode For decades, Google has operated largely as a black box. Websites rise. Websites fall. Entire ...

SEO 90-Day Plan: A Step-by-Step Roadmap for Growth

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Let me guess. You’ve just signed with an SEO agency, or you’re about to, and ...

97% of LLMs.txt Files Are Never Read, According to Ahrefs Study

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode When llms.txt burst onto the scene, it was hailed by some as the robots.txt for ...

Bye Bye, Blue Links: Google’s Agentic Search Shift Changes the Rules Again

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Google has spent the last two decades teaching businesses how to win search. Create useful ...

Gemini Can Now Manage Your Google Business Profile. Local SEO Just Got More AI-Native.

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Google has added Gemini support for Google Business Profile management, giving eligible business owners a ...

Website Architecture: How to Structure Your Site for SEO and UX

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode So you’ve built a website. You’ve written the content, designed the pages, maybe even sprinkled ...

Luxury Architecture SEO : Design Principles, Trends and Inspiration

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Picture this: a developer in Monaco has just decided to build the home of their ...

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