The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Google Says Frequent Crawling Is a Good Sign. SEOs Shouldn’t Celebrate Too Quickly.

Every SEO has done it. You open your server logs, crawl stats, or Google Search Console and see a spike in activity from Googlebot. Suddenly your site is getting crawled ...

What Are We Actually Paying For With SEO? Is SEO Worth the Investment in 2026?

There’s a moment every business owner eventually reaches. It usually happens after receiving their third SEO proposal, each quoting somewhere between a used car and a small kitchen renovation. The ...

Google Just Explained How It Chooses Thumbnails in Search and Discover

If you’ve ever published a piece of content and watched Google display the wrong image in search results, you’re not alone. Maybe the thumbnail shows a random stock photo buried ...

AI Overviews Coverage Is Up 58% Year Over Year. And Some Industries Are Dominating.

AI Overviews are not a side experiment anymore. They are expanding. New data shows that AI Overviews coverage has increased by 58% over the past 12 months. That growth has ...

SEO for the Travel Industry: Boost Your Visibility and Book More Trips

The first step in almost every journey today is not boarding a plane. It’s typing a query into a search bar. “Family-friendly holidays in Abu Dhabi.”  “Luxury Dubai hotel.”“Best safari ...

Google’s Contextual Overlay Link Cards Are Now Live in AI Mode

Google has quietly flipped the switch on one of the more interesting interface changes we’ve seen this year. Contextual overlay link cards are now live inside AI Mode. Robby Stein ...

A Google Patent Suggests Replacing Search Results With AI-Generated Landing Pages

Every so often, a Google patent resurfaces and sends the SEO world into a quiet spiral. This one has done exactly that. A recently uncovered patent describes a system in ...

SEO for Lawyers: The Ultimate Guide to Law Firm SEO Success

In 2026, people are no longer just searching for lawyers. They search online for solutions. They type things like: “Can I be fired for taking medical leave in Dubai?” “How ...

Google’s February 2026 Discover Core Update Is Complete. And It’s a Bigger Signal Than It Looks.

After three weeks of turbulence, Google’s February 2026 Discover core update has officially finished rolling out. The update began on February 5, 2026 and wrapped on February 27, lasting 21 ...

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