The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Yandex SEO in 2025: How to Rank on Russia’s #1 Search Engine

Yandex dominates online search in Russia, yet many global SEOs still focus only on Google. While many best practices carry over from Google, Yandex comes with its own algorithm and ...

Amazon seo hero image

Amazon SEO: How to Rank Higher in Amazon Search

Amazon isn’t just a store. It’s a search engine, and one that millions of people use every single day to find what they want and decide what to buy. More ...

Baidu SEO Featured Image

Baidu SEO: How to Optimize for China’s #1 Search Engine in 2025

Baidu SEO is the process of optimizing your website to rank higher on Baidu, China’s leading search engine. If you’re a marketer outside China wondering how to get visibility in the ...

Baidu SEO Featured Image

Google Virtual Try-On: How It Works & What You Can Try in 2025

Google’s Virtual Try-On has become a full-fledged AI-powered shopping feature, now spanning both apparel and beauty. By blending generative AI with augmented reality, it lets shoppers preview products on themselves or ...

bing SEO Hero image

Bing SEO: How to Optimize for Microsoft’s Search Engine in 2025

Bing might not grab the headlines like Google, but it still handles billions of searches each month. And with Microsoft continuing to expand its ecosystem, from Windows 11 to AI-powered ...

Pinterest SEO Graphic

Pinterest SEO: How to Rank Pins and Drive Traffic in 2025

Pinterest isn’t just a social network for collecting pretty pictures; it’s a powerful visual search engine. Many people ask, “Is Pinterest good for SEO?” The short answer is yes! Done right, ...

Hero image

Does Google Penalize AI Content? What You Need to Know

With AI tools like ChatGPT dominating marketing workflows, a wave of panic has hit content creators:  Is Google secretly punishing AI content? You’re not alone in asking. Here’s the good ...

TikTTok Search Engine Hero Image

Is TikTok the New Search Engine? How to Optimize for Discovery in 2025

TikTok is no longer just a home for viral dances and memes. It’s now one of the fastest-growing search engines, especially among Gen Z. That shift creates a big problem ...

tiktok seo hero

TikTok SEO: Mastering Social Search & Discovery in 2025

Want more eyeballs on your content? You’re not alone. In today’s world, it’s no longer enough to rank on Google alone. People search for information everywhere, especially on TikTok. This ...

Join the newsletter

Get access to exclusive tips, strategies and case studies that we don't share anywhere else