Michael Witbooi

Senior Technical SEO

Afrikaans, English, Portuguese

Languages Spoken


Years of experience

The Serious

Based in Cape Town, South Africa, Michael Witbooi studied Information Technology – Business Analysis at Cape Peninsula University of Technology. 

Michael has returned to SEO Sherpa and taken on a Senior Technical SEO role. He was previously SEO Sherpa’s Lead Technical SEO from 2019 until 2021, during which he administered technical SEO initiatives (tracking and optimizing for results) and developed comprehensive SEO strategies covering on-site, technical, and research aspects. 

In addition, he led SEO auditing, diagnosis, Google penalty recoveries, and site migrations, as well as managed technical SEO and automation for e-commerce clients in the UAE and Saudi Arabia.

Michael is a key contributor to helping SEO Sherpa win the Best SEO Campaign award at the MENA Search Awards 2019.

He is also a CMS wizard, especially with Shopify and Magento.

Michael is sure to take SEO Sherpa to great new heights in Technical SEO and UX, thanks to his expertise and experience. Welcome back, Michael!

The Fun

If he weren’t a Senior Technical SEO today, Michael sees himself running his own wellness healing retreat center and being involved in herbal apothecary.

When asked what he’d choose if he could be any animal in the world, he selected the honey badger because it’s fearless, tough, creative and very loving.

A great deed Michael would love to do for the world is to continue inspiring people to find their own inner light by sharing the knowledge and wisdom he has learned, as well as help them see how reality really works rather than following someone else’s definition of reality.

What’s a dish he won’t ever try again? Anything with buckwheat noodles. (“Ugh.” – Michael)

Now here’s what gives Michael happy vibes: learning new things, experiencing nature, giving back to others, and spending time with loved ones, including his cats.

Special Skills:

• E-commerce SEO • Marketing Strategy • Conversion Rate Optimization • Advanced Web Analytics • Content amplification • Semantic Optimization


• Using “care” as a marketing strategy • Taking a user-experience, semantic approach to content & Technical SEO

Read Michael's best posts on the blog:

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.