The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Instagram Search Queries Optimization: A Complete Guide for 2026

If you are still treating Instagram like a place to post pretty pictures and hope for the best, I have news for you. Instagram is a search engine now. More ...

How Long Does SEO Take to Work? Realistic Timelines Explained

Most people do not ask this question out of curiosity. They ask it because they are worried. There is a moment every website owner hits. It usually happens while staring ...

Why Isn’t My Website Ranking? A Straight-Talking Guide to Fixing Your Visibility Problem

Let’s be honest. You didn’t build a website so it could sit quietly in a dark corner of the internet, doing nothing but costing money. You built it so people ...

Google AI Mode Adds File Uploads and Multimodal Features. The Quiet Shift Toward Default AI Search Has Begun

Google just rolled out new multimodal capabilities for AI Mode that allow users to upload images, screenshots, and documents directly into the search bar. It may look like a small ...

TikTok Will Let You Control How Much AI Content You See, And It Signals A Bigger Fight For Trust

For years, TikTok has been a wild, beautiful chaos machine. You open the app.  You blink. Two hours disappear. You somehow learn how to make Korean pancakes, quantum physics suddenly ...

Google’s AI Mode Is Now Powered By Gemini, And It’s Quietly Rewriting How Search Thinks

Google just powered its AI Mode with Gemini. That sounds like a product update. A model upgrade. A nice bit of engineering. It isn’t. This is a structural shift in ...

Understanding llms.txt: A Key to Optimizing AI Content Interactions

AI is changing how content gets discovered, parsed, and served. And no, we’re not just talking about Google anymore. Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity are scanning ...

Google’s Anonymous Reviews Could Become A Gift To Bad Actors If Businesses Aren’t Careful

When Google quietly confirmed that it’s rolling out anonymous Google reviews, the SEO world split into two camps. One side saw accessibility. The other saw chaos. And both are right. ...

Google Search Console Just Added Brand Query Filters, And It Confirms What SEO Has Been Quietly Turning Into

Google just added brand query filters to Search Console. On the surface, that sounds like a small UI update. A quiet little filter. A nice-to-have for reporting. It isn’t. It’s ...

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