The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Google Increases Inline Links in AI Mode: Why This Isn’t About Saving Clicks

For most of the past year, the conversation around AI-powered search has been dominated by one word. Clicks. Specifically, the lack of them. As Google rolled out AI Mode and ...

Luxury Real Estate SEO: How to Attract High-End Buyers and Dominate Premium Markets

Selling luxury real estate is not the same as selling standard properties. You are not competing for casual browsers. You are competing for high-net-worth individuals who expect perfection, privacy, credibility, ...

Google Reveals the Top Searches of 2025: What They Really Say About How People Discover Information

Every year, Google releases its “Year in Search” report, and every year the same thing happens. Marketers skim the lists. News outlets pull out the celebrity names. Brands nod politely ...

Corporate SEO: Complete Guide to Enterprise Search Engine Optimization

When Fortune 500 companies pull in an average of 64% of their website traffic from organic search, you’d think search engine optimization would be treated like a sacred corporate ritual. ...

SEO vs Social Media: Which Marketing Channel Wins in 2026?

If you spend enough time in digital marketing circles, you will notice a familiar argument. Someone declares that SEO is dead. Someone else claims social media is a waste of ...

Google Adds Social Channels to Search Console: The Quiet Confirmation That Search Is Everywhere

For years, SEOs have been saying the same thing, often quietly, sometimes defensively, and usually while pointing at a TikTok video or a Reddit thread. People don’t just search on ...

SEO vs PPC: Which Strategy Is Best for Your Business?

If you are comparing SEO vs PPC right now, you are probably asking one of two questions. Either: “Which one will get me results the fastest?” or “Which one will ...

Google’s December 2025 Core Update: What’s Changing and Why This One Feels Different

Every year, like clockwork, Google drops a core update just as the industry collectively tries to log off for Christmas. And every year, the same reactions follow. Slack messages. Graph ...

Best LLM Rank Tracker Tools: How They Work and What to Look For

If you’re still only tracking keyword rankings on Google, you’re missing half the story. Search today is not limited to the classic blue links. Users now get answers directly inside ...

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