The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Danny Sullivan Steps Down: A Sherpa’s Guide to Navigating the Next Era of Search Transparency

If you’ve been watching the SEO world recently, you felt the ripple before it hit the shore: Danny Sullivan is no longer acting as Google’s Search Liaison. As of August ...

Maximizing Your Results with Effective Bluesky SEO Strategies

Remember when people thought Bluesky was just another Twitter clone? Surprise! It’s not. It’s a decentralized social protocol disguised as a microblogging platform. One that’s gaining traction not just with ...

TikTok Content Strategy: How to Plan, Post, and Grow in 2025

TikTok isn’t just a dance app or Gen Z’s dopamine machine anymore… it’s a full-blown search engine. And if your brand still treats it like optional entertainment, you’re leaving serious ...

What Is Keyword Cannibalization and How to Fix It

Keyword cannibalization may sound ominous, but it’s really just an SEO hiccup you can fix once you know what’s happening behind the scenes. It creeps in when several pages on ...

70+ SEO Statistics for 2025 (That Actually Matter)

The best-performing marketers aren’t guessing. They’re using cold, hard data to shape what they create, how they optimize, and where they focus. In this article, we’ve pulled together the most ...

What Is Google’s AI Overview? A Deep Dive into the Future of Search

Google is reshaping search with AI-generated answers. These new AI Overviews appear above everything,  ads, snippets, and organic results. They summarize information from multiple sources, giving users instant answers without ...

AI Search Engines Featured Image

How to Optimize for AI Search Engines Like Perplexity & Google AI

AI is revolutionizing the way people search and how content gets found. Simply ranking on Google’s classic list of blue links is no longer enough. With popular AI-powered search engines like ...

Keywordless Targeting: What It Means for SEO Strategy in 2025

Google is making keywords feel like flip phones in the age of keywordless targeting. At first glance, it might seem like this shift only affects Google Ads, but the impact is ...

Google AI Search Guidelines (2025): What They Mean for SEO

It’s official. After months of speculation, Google’s AI Search Guidelines have dropped, and they’re a game-changer. Google has finally given SEOs and content strategists clear advice on how to succeed in ...

Join the newsletter

Get access to exclusive tips, strategies and case studies that we don't share anywhere else