The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Google Search Operator

60+ Google Search Tips, Tricks, Operators, and Commands To Master Google

I’m sure you’d agree, using Google is easy! Simply type a query in the search bar, and voila, you get a relevant set of results organized and ranked in order. ...

Meta Description Header

How to Write the Perfect Meta Description for SEO (Step-by-Step)

Most people think meta description writing is easy; Describe the page, pepper in some keywords, and keep below 155 characters. While the basics of meta description tags may seem straightforward, ...

Anchor Text Transparent

The Complete Guide To Anchor Text Optimization (2021)

There’s way more to anchor text than turning words into clickable links. You need to know when to use a certain anchor type, the perfect anchor text ratios for different ...

Image SEO Header

Image SEO: The Ultimate Step-by-Step-Guide For Ranking In Google Images

When it comes to image SEO, I’m sure you’ve heard enough about filenames and ALT tags for an entire lifetime. If you’re looking for some practical strategies you can use ...

Position Zero Featured Snippets

Featured Snippets: 15 Proven Strategies to Rank in Position Zero

Featured Snippets are HUGE right now. According to the latest data from Perficient, the number of featured snippets displayed within Google search results is more than doubling year-over-year. That growth ...

How to Choose a Domain

How to Choose a Domain Name: The Complete Guide (2021)

This is the most comprehensive guide to buying a domain name that exists online.  It includes a complete introduction to domain names and domain extensions, plus 17 domain name tips ...

URL Slugs

URL Slugs: How to Create SEO-Friendly URLs (10 Easy Steps)

Do you want to learn how to optimize your URL structure and win more organic traffic and higher rankings? Awesome! This post contains my personal ten-step process for creating URL ...

SEO Basics: A Simple Step-by-Step Guide for Beginners (2021)

If you want more free traffic to your website, search engine optimization (SEO) is an absolute must. Contrary to popular belief, SEO is alive and well, and it’s more important than ...

MENA Search Awards Winners

We’re Honoured To Be Honoured – SEO Sherpa Brings Home Six Awards At MENA 2020 Search Awards

We’re absolutely over the moon to announce that we were awarded Best Large SEO Agency by the MENA 2020 Search Awards.  Winning this award for the second time in three ...

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