This Month In Search: September 2025 Recap
Welcome back! I’ve just returned from the States where we’ve been busy building our new Miami office, and yes, jet-lagged as I am, I’m catching you up on everything that’s ...
When Mickey Met Metadata: How Disney Accidentally “Sold” Black Hat SEO Packages
The internet lost its collective mind this week when Disney.com appeared in Google’s search results advertising — wait for it — “Buy Black Hat SEO Packages.” Yes. The same company ...
The Browser Frontier Just Got an AI Upgrade: Why LLM Browsers Matter for SEO
Remember when the biggest browser debate was Chrome vs Safari? Cute times. Now, we’ve entered the era of AI-first browsers. Where your browser doesn’t just show you the internet, it ...
LLM SEO The Complete Guide: How to Optimize Your Site for Generative AI Search
The rules of search are changing. Once upon a time, you wrote content, optimized for keywords, and waited for Google to rank you. Now? Your audience asks AI chatbots questions, ...
Google AI Mode = Zero-Clickpocalypse? How to Adapt Your SEO in 2025
Google just flipped the script on search. With the launch of Google AI Mode, we’re not just looking at a new feature on the search results page — we’re looking at ...
Instagram Keyword Research: A Guide to Boost Discoverability
If you think Instagram growth is all about posting pretty pictures and hoping for likes… Think again. Instagram has quietly evolved into one of the most competitive social media search ...
Google Just Raised the Bar: Election & Civic Content Now Under YMYL Scrutiny
If you thought civic or election content was low-stakes in the SEO world, Google just proved otherwise. In its latest update to the Search Quality Evaluator Guidelines, the search giant ...
Mastering LinkedIn Company Page SEO: Essential Strategies for Success
Most businesses will happily pour time and money into their website’s SEO while their LinkedIn company page collects dust. That’s a missed opportunity… a big one. Here’s why. LinkedIn isn’t just ...
Google Discover Just Got a Glow-Up: Follow Buttons and Social Posts Are Here
Remember when Google Discover was that quiet corner of your phone where articles just… appeared? Cute, but kind of boring. Well, not anymore. Google’s decided to throw a little party ...
