The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

SEO vs Social Media: Which Marketing Channel Wins in 2026?

If you spend enough time in digital marketing circles, you will notice a familiar argument. Someone declares that SEO is dead. Someone else claims social media is a waste of ...

SEO vs PPC: Which Strategy Is Best for Your Business?

If you are comparing SEO vs PPC right now, you are probably asking one of two questions. Either: “Which one will get me results the fastest?” or “Which one will ...

Best LLM Rank Tracker Tools: How They Work and What to Look For

If you’re still only tracking keyword rankings on Google, you’re missing half the story. Search today is not limited to the classic blue links. Users now get answers directly inside ...

Instagram Search Queries Optimization: A Complete Guide for 2026

If you are still treating Instagram like a place to post pretty pictures and hope for the best, I have news for you. Instagram is a search engine now. More ...

How Long Does SEO Take to Work? Realistic Timelines Explained

Most people do not ask this question out of curiosity. They ask it because they are worried. There is a moment every website owner hits. It usually happens while staring ...

Why Isn’t My Website Ranking? A Straight-Talking Guide to Fixing Your Visibility Problem

Let’s be honest. You didn’t build a website so it could sit quietly in a dark corner of the internet, doing nothing but costing money. You built it so people ...

Google AI Mode Adds File Uploads and Multimodal Features. The Quiet Shift Toward Default AI Search Has Begun

Google just rolled out new multimodal capabilities for AI Mode that allow users to upload images, screenshots, and documents directly into the search bar. It may look like a small ...

TikTok Will Let You Control How Much AI Content You See, And It Signals A Bigger Fight For Trust

For years, TikTok has been a wild, beautiful chaos machine. You open the app.  You blink. Two hours disappear. You somehow learn how to make Korean pancakes, quantum physics suddenly ...

Google’s AI Mode Is Now Powered By Gemini, And It’s Quietly Rewriting How Search Thinks

Google just powered its AI Mode with Gemini. That sounds like a product update. A model upgrade. A nice bit of engineering. It isn’t. This is a structural shift in ...

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