The digital PR agency in the USA that builds the links, buzz, and brand recognition your competitors can only dream about.

Get featured on the world’s best-known websites with a creative digital PR firm in the USA that puts you in front of your target market, wins you backlinks, and gets people talking about your brand.

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We’re the experts at making you the expert.

It’s time to step up from link building and say hello to digital PR.

With tens of thousands of links earned and over 2,000 campaigns delivered, our digital PR specialists have been crafting impactful stories that generate premium editorial placements for more than half a decade.

Our expert team of specialists offering online PR services in the USA has won links and coverage in hundreds of niches and industries, from fashion, finance, and automotive to formidable markets like pharma and cryptocurrency.

And it’s not just industries, our team knows what it takes to launch campaigns around the world, from the Middle East and North America to the UK and mainland Europe.

We’ve done it through a combination of journalistic and PR know-how and SEO insights like search demand and link strength, crafting campaigns the media outlets love to feature and link to.

The linking-driving campaigns we leverage include reactive newsjacking, data-led hero campaigns, trending stories, expert interviews, and commentary.

This means our digital PR services not only deliver links – that drive higher rankings and more traffic, but they also create a buzz around your brand and make you the go-to in your vertical.

Just some of the places we’ve been featured

Why is digital PR important?

Gone are the days of spammy link-building and buying backlinks from low-quality domains. Today’s search engine results pages are fiercely competitive. You must earn links Google loves at scale to stand out and win.

Digital PR helps you acquire backlinks and coverage on reputable websites. We’re talking about the world’s most prominent media outlets and preeminent industry portals. Sites Google knows, likes, and trusts. Domains that pass rank-increasing link juice when they cite you.

But digital PR services in the USA, done right, aren’t only about quality link acquisition.

Digital PR helps you elevate brand credibility, influence public opinion, and build on E-E-A-T, supporting your more comprehensive marketing, PR, and brand efforts.

OUR PROCESS

Enduring value. Consistent results. It’s a proven process that gets you known by your dream publications and customers.

Discover

Discover

This is where we get to know you through in-depth research and a thorough onboarding. As your dedicated digital PR company in the USA, we take the time to understand your brand, products, customers, and opportunities. This enables us to create campaigns that will have a tangible impact on SEO results and brand awareness. We do this by crafting content that earns links and resonates with your audience.

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Data Deep Dive

Strategize

Once we establish the objectives, we create a custom campaign strategy and roadmap tailored to your unique objectives. This is where we develop impactful ideas that engage your audience and the journalists covering our stories. These ideas are thoroughly validated to ensure every concept can smash your digital PR goals.

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Create

Targeting Research

Quality data, in-depth research, impactful designs, optimized copy, striking stories, and tailored media lists. The creation stage is about giving journalists and publications a compelling reason to link. We do it by publishing engaging onsite content and irresistible stories. These stories allow us to earn relevant editorial links that drive organic results, referral traffic, and brand awareness.

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Promote

Ad Copy and Creative

Once our campaigns are in place, it’s time to start earning those all-important links. We reach out to journalists at dream publications to promote the stories we uncovered. We then layer our campaign angles with an always-on strategy, proactively pitching seasonal stories to the press. We do it by leveraging industry insights through expert-led commentary and newsjacking to put your brand at the story’s center.

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Evaluate

Campaign Build

The industry is constantly evolving, and so are our strategies. This is why detailed reporting and analysis are crucial to ensure our approach is forward-thinking. From the impact of our links to quarterly competitor analysis, evaluation and evolution is critical to staying ahead of the competition. In short, we evaluate what is working and do more of it.

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HOW WE DO IT

One agency. Multiple strategies. Complete done-for-you digital PR delivered by our experts in-house.

Digital PR
Strategy

Chucking everything at the wall and hoping it sticks won’t cut it anymore. At SEO Sherpa, we craft a tailored strategy focused on driving growth and hitting the goals that matter. No industry or brand is the same. Your digital PR shouldn’t be either.

Date-Led
Campaigns

Utilizing data is a great way to tell stories to journalists, getting them interested in what you have to say. In turn, those studies get cited with links back to your site. This is all about creating relevant, reliable stories that put you in front of your target audience.

Creative
Concepts

From viral stunts to design-led stories, we pride ourselves on offering creative solutions to hit your goals. This takes your digital PR strategy one step further and allows you to build narratives that other brands wouldn’t think of. We give consumers something to talk about.

Reactive Press
Office

Now more than ever, it’s crucial for your brand to be at the center of critical conversations. Our dedicated team of digital PR experts is consistently monitoring the news for relevant stories to ensure you never miss a beat. The news doesn’t stop, so neither do we.

Expert
Insights

You should be the brand everyone thinks of when your industry is mentioned. As your partner digital PR firm in the USA, we help with that. Through proactive pitching and positioning you as the expert through thought leadership and expert commentary, we make you the go-to in your sector.

Product
PR

We get it, your product offerings are what make you money. That’s why we incorporate them into our strategy. Our experts work with you to maximize link opportunities for your products, particularly around critical sales periods.

Here’s what our clients are saying about us

Ministry of Tourism

“The advice from the SEO Sherpa team was first-rate, transparent, to the point, actionable, and, most importantly, scalable – incredibly important for a large government website like ours.”

Ibrahim Almaghrabi
Director of Solutions

“SEO Sherpa is a search engine optimization powerhouse! We needed an SEO agency capable of handling business challenges beyond “run-of-the-mill” optimization, and they delivered with aplomb.”

Tanzeem Mohammed
Tanz Muhammed
Marketing Manager

“Hands down the best SEO agency in the region. We set clear goals for the content and pages we wanted to optimize, and they consistently executed everything we agreed on.”

Tarik El Lal
Tarik El Lal
Analytics Manager

Meet your Digital PR Sherpas

The expert team of digital PR specialists who will land you links and coverage.

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Join the 80+ businesses that got a proposal from us in October 2025

Actionable Audit

Technical, on-page and off-page SEO analysis

Custom Growth Plan

A unique strategy designed to hit your goals

What We Charge

Our fee in relation to your return on investment

Frequently Asked Questions

Here are just some of our most frequently asked questions. Got a question of your own? Just ask

Digital PR is an SEO-driven marketing strategy designed to boost your brand’s online visibility, authority, and credibility. It merges traditional PR techniques with digital execution, helping businesses in the US earn high-quality editorial coverage and backlinks from reputable online publications. Whether it’s through data-led campaigns or expert commentary, digital PR focuses on securing coverage in the media outlets your target audience already trusts, while driving organic growth through stronger search rankings.
In high-stake digital regions like the US, competing for organic visibility means you need more than just on-page SEO. You need high-quality, earned backlinks from authoritative sources — links that carry trust signals both for Google and your audience. Digital PR helps you achieve that. If your site isn’t ranking for competitive keywords, chances are your off-page SEO needs work. A well-structured digital PR campaign can help you close the gap, outperform competitors, and boost both rankings and brand recognition nationwide.
We measure digital PR by more than just how many links are earned. We look at link quality, domain authority, topical relevance, and whether the links point to key pages that support your SEO goals. A handful of highly relevant links from top-tier US media can outperform dozens of low-quality ones. We also track changes in search visibility, referral traffic, and branded mentions to ensure your digital PR efforts translate into tangible business outcomes.

A digital PR agency helps brands earn high-quality media coverage and backlinks through strategic storytelling and outreach. Unlike traditional PR, it’s focused on boosting online visibility, improving SEO performance, and building authority across the web. From securing features in top-tier publications to creating newsworthy content, a digital PR agency connects your brand with the audiences — and the links — that matter most in today’s digital landscape.

In digital PR, every campaign (and therefore, service rate) is shaped around your goals and industry. Whether you need expert commentary, data-led storytelling, or top-tier media placements, we create custom campaigns on 6- or 12-month retainers. The cost reflects the effort it takes to earn quality coverage and authority-building links. Want to know what it would cost for your business? Request a free proposal and we’ll tailor a plan to your brand and budget.
Traditional PR focuses on brand exposure through print media, TV, radio, and offline events. With these traditional PR platforms, brands often cannot have clear, measurable outcomes. Digital PR, on the other hand, is built for the modern web. It focuses on earning online media coverage and backlinks from authoritative websites, blogs, and digital publications that influence your target audience.

The biggest difference is measurability. With digital PR, you can track the impact in terms of link placements, referral traffic, keyword improvements, and domain authority gains. Digital PR not only builds brand trust, but also moves the needle on your SEO and bottom-line results.
Digital PR delivers two critical benefits: improved SEO performance and stronger brand positioning. On the SEO side, it helps you rank higher for key search terms by earning trustworthy, organic links that boost your site’s authority. At the same time, it amplifies your brand voice through consistent media placements and expert contributions. That visibility helps build consumer trust, attract leads, and open doors to new business opportunities. When done right, digital PR is a growth multiplier.
Digital PR is versatile and works across nearly every industry, from consumer brands to niche B2B sectors. Our team has experience running campaigns for industries like fashion, tech, e-commerce, healthcare, automotive, and financial services, as well as specialized spaces like crypto, construction, and SaaS. We start by understanding your business, audience, and competitive landscape. From there, we match your story with publications that hold influence and trust in your market.
We keep your involvement lean but meaningful. You’ll be fully involved during onboarding, where we learn your brand voice, goals, and market. After that, most clients in the US prefer to review and approve campaign concepts or media assets before outreach begins. Outside of that, we handle the research, outreach, content creation, and follow-up. You’ll stay in the loop without being pulled into the small details, and only jumping in when your insight or approval is needed.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.