The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

Google Confirms Tests for Ads Below AI Mode Answers: The Monetization Phase of AI Search Has Officially Begun

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Let’s be honest. We all knew this was coming. Every time Google introduced a new ...

Is SEO Worth the Investment in 2026? Only If You Want to Win Everywhere

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Every year, without fail, someone confidently declares, “SEO is dead.” Usually on LinkedIn. Usually, while ...

Google Letting Sites Opt Out of AI Search Is Not a Feature: It Is an Admission That the Web Is Losing Control

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode For months, publishers have been quietly asking the same question. If Google is using our ...

Google Releases the February 2026 Discover Core Update: Why Engagement-Driven Content Is Becoming the New Visibility Standard

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Google has rolled out the February 2026 Discover Core Update, accompanied by updated Discover documentation ...

Sites Using Self-Ranked Listicles Are Seeing Major Visibility Drops: When “Best of” Content Starts Ranking Itself, Google Eventually Notices

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode For years, self-ranked listicles quietly became one of the most common growth hacks in SaaS ...

AI Search Referrals Are Growing Faster Than Traditional Organic Traffic: And Most Brands Still Aren’t Tracking Them Properly

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Quietly, without the dramatic headlines of algorithm updates or interface launches, one of the most ...

What Is Generative Engine Optimization (GEO)?

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode For most of the last 20 years, “doing SEO” meant one thing: get your pages ...

Microsoft’s Guide to AEO and GEO Is Not Educational: It Is a Playbook for the Next Search Economy

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode When Microsoft Advertising released its guide to AEO and GEO for retailers, most people saw ...

Google Is Now Sending AI Overview Users Straight Into AI Mode

Why This Is the Moment Search Stops Being a List and Becomes a System Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode For ...

Join the newsletter

Get access to exclusive tips, strategies and case studies that we don't share anywhere else