The digital PR agency in the UK that builds the links, buzz, and brand recognition your competitors can only dream about.

Get featured on the world’s best-known websites with creative digital PR services in the UK that put you in front of your target market, win you backlinks, and get people talking about your brand.

GET YOUR FREE PROPOSAL

We’re the experts at making you the expert.

It’s time to step up from link building and say hello to digital PR.

With tens of thousands of links earned and over 2,000 campaigns delivered, our digital PR specialists have been crafting impactful stories that generate premium editorial placements for more than half a decade.

Our expert team of specialists offering digital PR services in the UK has won links and coverage in hundreds of niches and industries, from fashion, finance, and automotive to formidable markets like pharma and cryptocurrency.

And it’s not just industries, our team knows what it takes to launch campaigns around the world, from the Middle East and North America to the UK and mainland Europe.

We’ve done it through a combination of journalistic and PR know-how and SEO insights like search demand and link strength, crafting campaigns the media outlets love to feature and link to.

The linking-driving campaigns we leverage include reactive newsjacking, data-led hero campaigns, trending stories, expert interviews, and commentary.

This means our digital PR services not only deliver links – that drive higher rankings and more traffic, but they also create a buzz around your brand and make you the go-to in your vertical.

Just some of the places we’ve been featured

Why is digital PR important?

Gone are the days of spammy link-building and buying backlinks from low-quality domains. Today’s search engine results pages are fiercely competitive. You must earn links Google loves at scale to stand out and win.

Digital PR helps you acquire backlinks and coverage on reputable websites. We’re talking about the world’s most prominent media outlets and preeminent industry portals. Sites Google knows, likes, and trusts. Domains that pass rank-increasing link juice when they cite you.

But online PR services in the UK, done right, aren’t only about quality link acquisition.

Digital PR helps you elevate brand credibility, influence public opinion, and build on E-E-A-T, supporting your more comprehensive marketing, PR, and brand efforts.

OUR PROCESS

Enduring value. Consistent results. It’s a proven process that gets you known by your dream publications and customers.

Discover

Discover

This is where we get to know you through in-depth research and a thorough onboarding. As your dedicated digital PR company in the UK, we take the time to understand your brand, products, customers, and opportunities. This enables us to create campaigns that will have a tangible impact on SEO results and brand awareness. We do this by crafting content that earns links and resonates with your audience.

GET YOUR FREE PROPOSAL

Data Deep Dive

Strategise

Once we establish the objectives, we create a custom campaign strategy and roadmap tailored to your unique objectives. This is where we develop impactful ideas that engage your audience and the journalists covering our stories. These ideas are thoroughly validated to ensure every concept can smash your digital PR goals.

GET YOUR FREE PROPOSAL

Create

Targeting Research

Quality data, in-depth research, impactful designs, optimised copy, striking stories, and tailored media lists. The creation stage is about giving journalists and publications a compelling reason to link. We do it by publishing engaging onsite content and irresistible stories. These stories allow us to earn relevant editorial links that drive organic results, referral traffic, and brand awareness.

GET YOUR FREE PROPOSAL

Promote

Ad Copy and Creative

Once our campaigns are in place, it’s time to start earning those all-important links. We reach out to journalists at dream publications to promote the stories we uncovered. We then layer our campaign angles with an always-on strategy, proactively pitching seasonal stories to the press. We do it by leveraging industry insights through expert-led commentary and newsjacking to put your brand at the story’s center.

GET YOUR FREE PROPOSAL

Evaluate

Campaign Build

The industry is constantly evolving, and so are our strategies. This is why detailed reporting and analysis are crucial to ensure our approach is forward-thinking. From the impact of our links to quarterly competitor analysis, evaluation and evolution is critical to staying ahead of the competition. In short, we evaluate what is working and do more of it.

GET YOUR FREE PROPOSAL
HOW WE DO IT

One agency. Multiple strategies. Complete done-for-you digital PR delivered by our experts in-house.

Digital PR
Strategy

Chucking everything at the wall and hoping it sticks won’t cut it anymore. At SEO Sherpa, we craft a tailored strategy focused on driving growth and hitting the goals that matter. No industry or brand is the same. Your digital PR shouldn’t be either.

Date-Led
Campaigns

Utilizing data is a great way to tell stories to journalists, getting them interested in what you have to say. In turn, those studies get cited with links back to your site. This is all about creating relevant, reliable stories that put you in front of your target audience.

Creative
Concepts

From viral stunts to design-led stories, we pride ourselves on offering creative solutions to hit your goals. This takes your digital PR strategy one step further and allows you to build narratives that other brands wouldn’t think of. We give consumers something to talk about.

Reactive Press
Office

Now more than ever, it’s crucial for your brand to be at the centre of critical conversations. Our dedicated team of UK PR agency experts is consistently monitoring the news for relevant stories to ensure you never miss a beat. The news doesn’t stop, so neither do we.

Expert
Insights

You should be the brand everyone thinks of when your industry is mentioned. As your partner digital PR firm in the UK, we help with that. Through proactive pitching and positioning you as the expert through thought leadership and expert commentary, we make you the go-to in your sector.

Product
PR

We get it, your product offerings are what make you money. That’s why we incorporate them into our strategy. Our experts work with you to maximise link opportunities for your products, particularly around critical sales periods.

Here’s what our clients are saying about us

Ministry of Tourism

“The advice from the SEO Sherpa team was first-rate, transparent, to the point, actionable, and, most importantly, scalable – incredibly important for a large government website like ours.”

Ibrahim Almaghrabi
Director of Solutions

“SEO Sherpa is a search engine optimization powerhouse! We needed an SEO agency capable of handling business challenges beyond “run-of-the-mill” optimization, and they delivered with aplomb.”

Tanzeem Mohammed
Tanz Mohammed
Marketing Manager

“Hands down the best SEO agency in the region. We set clear goals for the content and pages we wanted to optimize, and they consistently executed everything we agreed on.”

Tarik El Lal
Tarik El Lal
Analytics Manager

Meet your Digital PR Sherpas

The expert team of digital PR specialists who will land you links and coverage.

Get your free SEO proposal

Join the 80+ businesses that got a proposal from us in May 2025

Actionable Audit

Technical, on-page and off-page SEO analysis

Custom Growth Plan

A unique strategy designed to hit your goals

What We Charge

Our fee in relation to your return on investment

Frequently Asked Questions

Here are just some of our most frequently asked questions. Got a question of your own? Just ask

Digital PR is a strategy used within SEO and digital marketing to enhance your brand’s online authority and improve organic search performance. It draws from both traditional PR and modern link-building practices to earn coverage and editorial backlinks from respected online publications where your audience is already consuming content. From data-driven campaigns to expert commentary, digital PR helps you secure placements that increase visibility and trust in the channels that matter most.
In the UK’s competitive digital landscape, securing high-quality, relevant backlinks is essential to rank well on Google. Editorial links from credible media outlets are far more valuable than paid-for or low-quality links — they carry greater trust signals, authority, and SEO weight. If your website is underperforming for key search terms, it’s likely time to review your off-page strategy. Digital PR allows you to build a stronger backlink profile, outperform competitors, and raise your brand profile at the same time.
Success in digital PR isn’t about the number of links alone, but more about earning the right ones. We look at link quality, topical relevance, the page being linked to, and the authority of the source. A few well-placed links to priority landing pages are more effective than dozens of generic ones pointing to your homepage. We also track improvements in search visibility, referral traffic, and media reach to ensure your investment delivers real-world results.

A digital PR agency uses online media coverage to grow your brand’s authority and improve your search visibility. By earning placements on high-authority sites, they drive quality backlinks that boost your SEO and get your business in front of the right audience. It’s PR with a digital-first mindset: focused on impact, not vanity. The goal isn’t just to make headlines but more so to build trust, drive traffic, and strengthen your presence across the web.

Our digital PR pricing is based on what your brand needs to break through the noise. We build campaigns on 6- or 12-month retainers and include everything from story development and media outreach to content creation and expert commentary. The goal is high-impact coverage that drives real SEO value. Since no two campaigns are the same, we customise your proposal to fit your objectives. To see what it would cost, request your free strategy and pricing plan.
While traditional PR focuses on print, broadcast, and brand mentions, digital PR is designed for online impact — with SEO and measurable performance at its core. The goal isn’t just to land headlines but most importantly to secure editorial links from trusted digital outlets that drive search rankings, boost domain authority, and generate referral traffic. The biggest differentiator: digital PR is measurable. You can see exactly how it contributes to organic growth, lead generation, and ROI.

Digital PR delivers two standout benefits:

  1. It fuels organic search growth by earning trusted backlinks that boost your rankings for high-value search terms.
  2. It elevates your brand, positioning you as an expert through consistent, strategic media placements.

Done properly, it supports wider marketing and communications objectives while delivering clear SEO impact. For UK businesses aiming to grow sustainably online, digital PR is a high-impact, scalable strategy that ties content, coverage, and authority together.

We work across a broad range of sectors in the UK and beyond. We tailor our digital PR approach to suit the target audience and goals for clients from consumer-facing industries like fashion, beauty, retail, and automotive, to complex B2B verticals like finance, construction, crypto, healthcare, and technology. With strong onboarding and market research, we match your brand with the publications and journalists that matter in your space, no matter how niche or regulated the industry.

We take a collaborative yet efficient approach. Most UK brands prefer to approve campaign concepts or sign off press materials, while we handle the strategy, content creation, outreach, and media coordination. That said, we’ll need your input early on to understand your goals, tone of voice, and subject matter expertise. Beyond that, we keep your involvement light but purposeful, involving you only when your insight or approval is critical to moving forward.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.