The SEO Sherpa blog

Grow your search engine optimization knowledge with detailed tutorials and case studies.

SEO Sherpa Sweeps the MENA Search Awards 2025

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Here is the thing about SEO in 2025. It is chaos out there. Algorithms shifting. ...

Amazon vs Perplexity: The AI Shopping Agent Showdown E-commerce Brands Can’t Ignore

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Amazon has told Perplexity to shut down its autonomous shopping agent. Not pause it. Not ...

Google Maps Just Got Smarter And So Did Local Search

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode You know that one friend who insists they “don’t need directions” but still ends up ...

When Search Slid Into the DMs: Why Snapchat’s $400M Perplexity Deal Just Changed the Game

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode You know how every few months there’s a shiny new AI headline and we all ...

Google AI Mode Just Got Agentic And Your Local SEO Better Be Too

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Every few years, SEO has its “the sky is falling” moment. First it was “not ...

Google CEO Says Search Is Growing Again and AI Mode Is Why

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode During Alphabet’s Q3 earnings call, Google CEO Sundar Pichai revealed that AI Mode is driving ...

Google Expands Gemini to Home Assistant: The Voice Search Era Finally Arrives

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Google just expanded Gemini to Home Assistant devices, adding LLM-powered conversational search directly into homes. ...

Google’s New Speech-to-Retrieval Breakthrough Could Finally Make Voice Search… Good?

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode Let’s be honest for a minute. For years, marketers (and Google) tried to convince us ...

This Month In Search: September 2025 Recap

Summarize This Article With AI Try with ChatGPT Try with Claude Try with AI Mode wistia-player[media-id=’8f5qswtzk9′]:not(:defined) { background: center / contain no-repeat url(‘https://fast.wistia.com/embed/medias/8f5qswtzk9/swatch’); display: block; filter: blur(5px); padding-top:56.25%; } Welcome ...

Join the newsletter

Get access to exclusive tips, strategies and case studies that we don't share anywhere else