Semrush Acquired By Adobe: What This Means For SEO, Analytics, And The Future Of Search Everywhere
When news broke that Adobe is acquiring Semrush, the marketing world did what the marketing world always does. We panicked for ten minutes, tweeted something dramatic, messaged three group chats, ...
SEO Sherpa Sweeps the MENA Search Awards 2025
Here is the thing about SEO in 2025. It is chaos out there. Algorithms shifting. AI reshaping discovery. SERPs are changing faster than anyone can refresh their dashboards. And in ...
Amazon vs Perplexity: The AI Shopping Agent Showdown E-commerce Brands Can’t Ignore
Amazon has told Perplexity to shut down its autonomous shopping agent. Not pause it. Not revise it. Shut it down completely. The tool in question allowed Perplexity’s Comet browser to ...
Google Maps Just Got Smarter And So Did Local Search
You know that one friend who insists they “don’t need directions” but still ends up taking the world’s longest scenic route? Well, Google Maps just became the friend you actually ...
When Search Slid Into the DMs: Why Snapchat’s $400M Perplexity Deal Just Changed the Game
You know how every few months there’s a shiny new AI headline and we all roll our eyes thinking, “Another one?” Yeah, well, this one deserves your attention. Snapchat just ...
Google AI Mode Just Got Agentic And Your Local SEO Better Be Too
Every few years, SEO has its “the sky is falling” moment. First it was “not provided.” Then it was featured snippets. Now? It’s Google’s AI Mode. And it’s not just ...
Google CEO Says Search Is Growing Again and AI Mode Is Why
During Alphabet’s Q3 earnings call, Google CEO Sundar Pichai revealed that AI Mode is driving “incremental total query growth” for Search. In plain English: people aren’t just replacing old searches ...
Google Expands Gemini to Home Assistant: The Voice Search Era Finally Arrives
Google just expanded Gemini to Home Assistant devices, adding LLM-powered conversational search directly into homes. This shift marks the long-awaited comeback of voice search. Transforming how users interact with Google ...
Google’s New Speech-to-Retrieval Breakthrough Could Finally Make Voice Search… Good?
Let’s be honest for a minute. For years, marketers (and Google) tried to convince us that voice search was going to revolutionise everything. “Fifty percent of searches will be voice ...
