Google Web Search Traffic to News Publishers Has Collapsed in 2025 And It’s Not an Accident
For most of 2025, news publishers have been saying the same thing quietly, then loudly, then with increasing frustration. Traffic is down. Not a little down. Structurally down. At first, ...
SEO for Doctors: How Medical Professionals Can Attract More Patients Online
Ten years ago, most patients found a doctor through word of mouth. Today, they find you on Google. And if they can’t? They book with the provider who does show ...
Google Increases Inline Links in AI Mode: Why This Isn’t About Saving Clicks
For most of the past year, the conversation around AI-powered search has been dominated by one word. Clicks. Specifically, the lack of them. As Google rolled out AI Mode and ...
Luxury Real Estate SEO: How to Attract High-End Buyers and Dominate Premium Markets
Selling luxury real estate is not the same as selling standard properties. You are not competing for casual browsers. You are competing for high-net-worth individuals who expect perfection, privacy, credibility, ...
Google Reveals the Top Searches of 2025: What They Really Say About How People Discover Information
Every year, Google releases its “Year in Search” report, and every year the same thing happens. Marketers skim the lists. News outlets pull out the celebrity names. Brands nod politely ...
Corporate SEO: Complete Guide to Enterprise Search Engine Optimization
When Fortune 500 companies pull in an average of 64% of their website traffic from organic search, you’d think search engine optimization would be treated like a sacred corporate ritual. ...
SEO vs Social Media: Which Marketing Channel Wins in 2026?
If you spend enough time in digital marketing circles, you will notice a familiar argument. Someone declares that SEO is dead. Someone else claims social media is a waste of ...
Google Adds Social Channels to Search Console: The Quiet Confirmation That Search Is Everywhere
For years, SEOs have been saying the same thing, often quietly, sometimes defensively, and usually while pointing at a TikTok video or a Reddit thread. People don’t just search on ...
SEO vs PPC: Which Strategy Is Best for Your Business?
If you are comparing SEO vs PPC right now, you are probably asking one of two questions. Either: “Which one will get me results the fastest?” or “Which one will ...
