Yas Island Case Study


YAS Island is an all-in-one island destination that is home to award-winning theme parks, luxury hotels, and much more.


increase in monthly revenue


increase in transactions


return on investment

YAS Island’s primary objective was to double monthly organic traffic and revenue within 12 months. This was a very tough goal to achieve due to two planned website migrations. However, we had a rock-solid strategic plan in place not only to hit our KPIs but exceed them. In just 12 months, we increased monthly organic revenue by 549% and grew organic traffic by 196% from 16,497 sessions in August 2021 to 48,870 in August 2022. Overall, we were delighted to see that we successfully beat the primary revenue KPI by more than 208% and generated a vast 1,960% ROI.


  • Adopted a three-phase approach to support two migrations
  • Created a content calendar integrating our findings with their market insights
  • Moved component rendering to the server to fix the JavaScript frontend framework
  • Performed link-building outreach before, during, and after the migrations

With two migrations to come, we had no room for error. The first was a domain extension migration, which would then be followed by a complete site revamp. We adopted a three-phase approach to ensure we retained organic performance after the migration. The three phases were pre-migration (analysis, benchmarking, URL redirect mapping document, data storage), during migration (regular auditing, QA activities, bug reporting), and post-migration (audits and checks, monitoring and reporting activities, final bug fixing). During the migrations, we monitored errors using custom Google Sheets integrations and fixed issues in real-time. As this happened, we simultaneously supported YAS Island with new UI, UX, and content in readiness for the new site launch. From a link-building standpoint, our strategy focused on reactive link reclamation campaigns, generating 148 additional referring domains.

“SEO Sherpa has been a great partner for us at YAS Island. Their team is agile, diligent, capable, and driven to make their clients succeed. They are also receptive to feedback, which is great in an agency partnership. We are thankful for their work for us, particularly in supporting our recent domain migration and launch of the new website. With their help, we experienced a 110% uplift in traffic and a 266% uplift in revenue generated immediately post-launch, helping us smash through our 2022 targets. Thank you, SEO Sherpa.”

Raul Andres Torrenegra Murcia

Digital Marketing Manager
Yas Island

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