What is a Google Ads agency?

A Google Ads agency in the US helps businesses run paid search campaigns through Google, managing keywords, ad creation, budget control, and analytics. Its job is to improve ROI by making sure your ads reach the right people at the right time.

What is PPC advertising?

PPC, or pay-per-click advertising, is a performance-based ad model where you only pay when someone clicks on your ad. It’s a fast, cost-effective way for US businesses to drive targeted traffic from platforms like Google, YouTube, and social media. PPC allows you to reach specific audiences by targeting keywords, locations, devices, and even interests so you can connect with the right people at the right time.

How does PPC advertising work?

PPC works through a real-time bidding system. Advertisers compete to display ads based on keyword searches or audience targeting criteria. When a user clicks your ad, you’re charged the bid amount. The key is to earn conversions (like purchases or leads) while keeping your ad spend below the value of those conversions. This is what’s known as Return on Ad Spend (ROAS), and it’s one of the clearest ways to measure campaign success.

What platforms use pay-per-click advertising?

In the US, PPC advertising is commonly run on platforms like Google Ads, YouTube, Bing Ads, and the Google Display Network. Many businesses also invest in Meta Ads (Facebook and Instagram), LinkedIn Ads, and Amazon Ads, depending on their goals and audience. Each platform offers unique targeting and ad formats to help maximize reach and performance.

What are the benefits of PPC advertising?

PPC offers several key advantages for U.S. businesses: Instant visibility : Get your brand in front of searchers immediately. High targeting precision : Reach customers by keyword, location, device, behavior, and more. Clear performance data : Every click, cost, and conversion is trackable in real-time. Budget flexibility : Control daily or monthly ad spend with clear limits. Whether you're a local business or scaling nationally, PPC gives you the tools to grow quickly with measurable impact.

How do you determine the success of a PPC campaign?

We track success using core PPC metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). A strong campaign generates qualified traffic and leads while keeping acquisition costs low. We also monitor landing page engagement and keyword performance to refine and optimize results over time.

Can PPC advertising help my business generate leads?

Yes. PPC is one of the most effective lead generation tools available. With the right targeting, messaging, and landing page strategy, PPC helps you attract high-intent users who are actively searching for what you offer. It’s ideal for industries like real estate, healthcare, legal services, B2B, and ecommerce where lead quality matters as much as volume.

How much does PPC advertising cost?

PPC costs vary based on your industry, competition, keywords, and targeting. In competitive sectors like law or insurance, you might pay several dollars per click. In others, costs can be much lower. We help you define a budget that aligns with your goals, and focus on maximizing ROI rather than just traffic volume.

Do I need a professional agency to manage my PPC campaigns?

You can manage PPC campaigns in-house, but working with a professional agency like SEO Sherpa brings major advantages: strategic insight, time savings, and more efficient results. Our team has deep experience running paid search campaigns across the US — optimizing every ad, bid, and landing page to get you better performance from your budget.

How long does it take to see results from PPC campaigns?

You can start seeing traffic right away, but optimal performance usually takes a few weeks of testing and refinement. We use the early phase to gather data, fine-tune targeting, and improve ad quality. Over time, this leads to stronger results and more efficient spending.

Can PPC advertising work alongside other digital marketing strategies?

Absolutely. PPC works best when it’s integrated with SEO, content marketing, and remarketing. In the US, we often create full-funnel strategies that combine paid and organic search to build brand visibility, capture high-intent traffic, and drive conversions across multiple touchpoints.

The conversion-focused Google Ads agency in the USA that turns clicks into cash.

Our end-to-end PPC services in the USA increase your conversion rates and decrease your cost per conversion so that you get more customers – at the lowest cost.

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HOW WE DO IT

Comprehensive PPC management services in the USA that attract and convert customers wherever they are on the web.

Search Ads

Reach new customers actively searching for products and services like yours. Our search ads services include everything from campaign building to conversion rate optimization.

Shopping Ads

Showcase your e-commerce store at the top of the SERPs. Our Google Shopping services promote your products to ready-to-buy shoppers, maximizing your reach, ROAS, and revenue.

Remarketing Ads

Just 2% of visitors will buy from you the first time. With our retargeting ads, you reach the other 98% when they visit search results or browse other sites online. The result? More sales and ROI.

Local Search Ads

Acquire new customers in your local area in the United States. We target users in specific geographies using search and map ads that show up for precisely targeted keyword searches.

Display Ads

No search volume? No problem. We leverage interest, affinity, and in-market groups to reach your audience on web pages and apps.

YouTube Ads

Reach a wider audience on the world’s #1 video-sharing platform. We build profitable, scalable campaigns covering everything from ad creation to performance management.

OUR PROCESS

Hundreds of campaigns. Thousands of conversions. Millions of clicks. Zero guesswork.

Science-backed campaigns. Data-based decision making.
Tested and proven processes that deliver. Over and over and over again.

Onboarding

Our PPC specialists in the US will kick things off by gathering the data and know-how we need from you to win. You have valuable knowledge about your industry, messaging, and customers that our team of experts in PPC management services in the USA needs to drive winning optimum for your business. We have a seamless onboarding questionnaire and intake meeting that helps us understand your business and set us up for success.

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Data Deep Dive

Failing to plan, is planning to fail. Before we get to work on your PPC campaigns, we conduct a thorough deep-dive into your historic advertising methods and all aspects of your business performance, from your page load times to your competitors, and your offers, to your target audience. We go in-depth to identify what did and didn’t work, and the specific strategies that will help you reach your target audience and hit your business objectives.

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Research Targeting

Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.

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Targeting Research

Ad Copy and Creative

Crafting compelling ads is crucial to capturing the attention of your target audience and driving conversions. Our expert copywriters and designers develop persuasive and engaging text and banner ads that resonate with your audience and compel them to action. We ensure your ads are relevant, appealing, aligned with your brand voice, stand out in a crowded marketplace, and convert.

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Targeting Research

Ad Copy and Creative

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Campaign Build

Based on the insights gathered during the previous steps, we develop tailored PPC campaigns that align with your business goals. Our experienced campaign managers set up targeted ad groups, create attractive landing pages, configure bidding strategies, and implement tracking mechanisms to monitor and measure campaign performance. We use industry best practices and data-driven techniques to optimize your campaign’s structure for maximum effectiveness.

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Launch, Testing, and Optimization

Any PPC marketing company in the U.S. worth its salt knows that continuous optimization is critical to running successful PPC campaigns. We perform A/B testing to compare different variations of your ads, landing pages, and calls to action. By analyzing the data, we identify the most effective elements and make data-driven decisions to optimize your campaigns further. This iterative process ensures that your campaigns constantly improve performance and generate the best results possible.

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Reporting Results

At SEO Sherpa, transparency is our priority. We provide you with regular, detailed reports outlining your PPC campaign performance. Our reports include metrics such as impressions, clicks, click-through rates (CTRs), conversion rates, and return on investment (ROI). Our data-driven reports allow you to track the progress of your campaigns, gain insights, and make informed decisions about your marketing strategies.

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