The conversion-focused PPC agency in the UK that turns clicks into cash.

Our end-to-end UK PPC services increase your conversion rates and decrease your cost per conversion so that you get more customers – at the lowest cost.

GET YOUR FREE PROPOSAL
HOW WE DO IT

Comprehensive PPC services in the UK that attract and convert customers wherever they are on the web.

Search Ads

Reach new customers actively searching for products and services like yours. Our search ads services include everything from campaign building to conversion rate optimization.

Shopping Ads

Showcase your e-commerce store at the top of the SERPs. Our Google Shopping services promote your products to ready-to-buy shoppers, maximizing your reach, ROAS, and revenue.

Remarketing Ads

Just 2% of visitors will buy from you the first time. With our retargeting ads, you reach the other 98% when they visit search results or browse other sites online. The result? More sales and ROI.

Local Search Ads

Acquire new customers in your local area in the United Kingdom. We target users in specific geographies using search and map ads that show up for precisely targeted keyword searches.

Display Ads

No search volume? No problem. We leverage interest, affinity, and in-market groups to reach your audience on web pages and apps.

YouTube Ads

Reach a wider audience on the world’s #1 video-sharing platform. We build profitable, scalable campaigns covering everything from ad creation to performance management.

OUR PROCESS

Hundreds of campaigns. Thousands of conversions. Millions of clicks. Zero guesswork.

Science-backed campaigns. Data-based decision making. Tested and proven processes that deliver. Over and over and over again.

Onboarding

Our PPC specialists in the UK will kick things off by gathering the data and know-how we need from you to win. You have valuable knowledge about your industry, messaging, and customers that our team of experts in pay-per-click management services in the UK needs to drive winning optimum for your business. We have a seamless onboarding questionnaire and intake meeting that helps us understand your business and set us up for success.

GET YOUR FREE PROPOSAL

Data Deep Dive

Failing to plan, is planning to fail. Before we get to work on your PPC campaigns, we conduct a thorough deep-dive into your historic advertising methods and all aspects of your business performance, from your page load times to your competitors, and your offers, to your target audience. We go in-depth to identify what did and didn’t work, and the specific strategies that will help you reach your target audience and hit your business objectives.

GET YOUR FREE PROPOSAL

Research Targeting

Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.

GET YOUR FREE PROPOSAL

Targeting Research

Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.

Ad Copy and Creative

Crafting compelling ads is crucial to capturing the attention of your target audience and driving conversions. Our expert copywriters and designers develop persuasive and engaging text and banner ads that resonate with your audience and compel them to action. We ensure your ads are relevant, appealing, aligned with your brand voice, stand out in a crowded marketplace, and convert.

GET YOUR FREE PROPOSAL

Campaign Build

Based on the insights gathered during the previous steps, we develop tailored PPC campaigns that align with your business goals. Our experienced campaign managers set up targeted ad groups, create attractive landing pages, configure bidding strategies, and implement tracking mechanisms to monitor and measure campaign performance. We use industry best practices and data-driven techniques to optimize your campaign’s structure for maximum effectiveness.

GET YOUR FREE PROPOSAL

Launch, Testing, and Optimization

Any PPC company in the UK worth its salt knows that continuous optimization is critical to running successful PPC campaigns. We perform A/B testing to compare different variations of your ads, landing pages, and calls to action. By analyzing the data, we identify the most effective elements and make data-driven decisions to optimize your campaigns further. This iterative process ensures that your campaigns constantly improve performance and generate the best results possible.

GET YOUR FREE PROPOSAL

Reporting Results

At SEO Sherpa, transparency is our priority. We provide you with regular, detailed reports outlining your PPC campaign performance. Our reports include metrics such as impressions, clicks, click-through rates (CTRs), conversion rates, and return on investment (ROI). Our data-driven reports allow you to track the progress of your campaigns, gain insights, and make informed decisions about your marketing strategies.

GET YOUR FREE PROPOSAL

Data analysis, strategy, copywriting, testing, optimization, results. Complete end-to-end PPC management, under one roof.

With a leading UK pay-per-click agency managing your PPC campaigns, you’ll never worry about these again.

Geographic
Targeting

Manual Bid
Optimizations

PPC Call
Tracking

Automatic Bid
Optimizations

Keyword Match
Type Selections

Quality Score
Improvements

Affinity
Targeting

A/B Ad and
Image Testing

Keyword
Refinement

Bid
Modification

Day Parting
Refinements

Call Outs and
Ad Extensions

Single Keyword
Ad Groups

Landing page
Split Tests

Negative Keyword
Additions

Meet your PPC Sherpas

The expert team of advertising managers who get the job done.

Get your free SEO proposal

Join the 80+ businesses that got a proposal from us in June 2025

Actionable Audit

Technical, on-page and off-page SEO analysis

Custom Growth Plan

A unique strategy designed to hit your goals

What We Charge

Our fee in relation to your return on investment

Frequently Asked Questions

Here are just some of our most frequently asked questions. Got a question of your own? Just ask

PPC, or pay-per-click advertising, is an online marketing model where advertisers pay a fee each time their ad is clicked. It allows UK businesses to appear prominently on search engines and other digital platforms, targeting specific keywords, audiences, or locations. You only pay when someone actively clicks through to your website. This makes PPC a highly accountable, results-focused strategy.
PPC operates on a bidding system. Advertisers compete for ad placements by bidding on relevant keywords or audience segments. When someone clicks your ad, you pay the bid amount. The aim is to generate quality traffic and measurable conversions — ideally spending less than the value of the leads or sales you acquire. This cost-efficiency is referred to as Return on Ad Spend (ROAS).
PPC agencies in the UK specialise in managing pay-per-click campaigns on platforms like Google Ads and Microsoft Ads. They focus on driving targeted traffic through keyword bidding, ad copy, and audience targeting. These agencies aim to improve cost-efficiency and increase conversions.

Hiring a PPC agency in the UK typically costs between £600 and £5,000 per month, depending on your budget, ad platforms, and the complexity of your campaigns. Some agencies may charge a flat fee, while others take a percentage of your monthly ad spend.

In the UK, PPC advertising runs across platforms such as Google Ads, Microsoft Ads (Bing), YouTube, and the Google Display Network. Many brands also use Meta Ads (Facebook and Instagram), LinkedIn, and Amazon Ads. Each platform offers unique targeting capabilities and ad formats, allowing advertisers to reach their ideal audience wherever they are online.

PPC offers a range of advantages for businesses operating in the UK:

  • Immediate visibility: Ads can appear at the top of search results almost instantly.
  • Precision targeting: Campaigns can be tailored by location, device, language, search intent, and user behaviour.
  • Performance tracking: You get access to real-time data to evaluate cost-effectiveness and impact.
  • Budget control: You set your daily or monthly spend limits, giving you full control over your ad investment.
We evaluate performance using key metrics such as click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). A successful campaign not only drives the right traffic but also converts that traffic into enquiries, sales, or meaningful actions delivering tangible value for your business.
Absolutely. PPC is one of the most effective channels for lead generation in today’s digital landscape. With well-targeted keywords, compelling ad copy, and optimised landing pages, your business can attract high-intent visitors and convert them into customers.
PPC costs depend on several factors including your industry, competition level, keywords, and ad quality. Some sectors in the UK — such as legal, finance, or insurance — may see higher cost-per-click rates due to increased competition. We help you set a budget that supports your business goals and delivers a strong return, whether you’re spending £500 or £50,000.
While it’s possible to manage PPC in-house, partnering with a professional agency can significantly improve performance and efficiency. A PPC agency like SEO Sherpa brings expert-level strategy, campaign optimisation and market insight, freeing up your time and budget while delivering better results.
PPC can start delivering traffic immediately, but the best results typically come after a few weeks of data collection and optimisation. We use this period to test ad variations, refine targeting, and improve performance to ensure your campaigns become more effective and cost-efficient over time.
Yes, and it should. PPC works best when integrated with your wider marketing strategy. Whether you're investing in SEO, content marketing, or digital PR, combining tactics creates a unified brand presence. Our aim is to drive more qualified traffic and maximise your return across all channels.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.