FMCG + Retail
Pet’s Delight is a premier retailer of pet products in the UAE, offering food, accessories, and pet care essentials through physical stores and an online store.
increase in organic clicks
return on every AED 1 spent on ads
ROI from search marketing campaigns
in revenue for every AED 1 invested
When Pet’s Delight came to us, they were struggling to gain traction in the highly competitive pet supply market. Their previous SEO agency had delivered unsatisfactory results, and their online visibility was limited to just 7,480 organic impressions. With high operational costs for their seven physical stores, they needed to shift their focus toward online sales to improve profitability.
We stepped in and revamped their search marketing strategy, integrating both SEO and SEM to drive growth. Over the next 12 months, we restructured their website, optimized product pages, and ran highly targeted SEM campaigns. The results? A 923% increase in organic clicks, AED 6.93 ROAS on paid search, and an impressive 830% ROI. In the last 30 days alone, we generated AED 181,916 in revenue, proving the effectiveness of our approach.
HOW WE DID IT
- Restructured the website into topic silos to improve navigation and SEO performance.
- Developed content through blog posts and expanded product descriptions to target relevant keywords.
- Implemented Single Keyword Ad Groups (SKAGs) to increase relevance in paid search.
- Executed link-building campaigns through email outreach to pet bloggers and local sponsorships.
- Segmented campaigns by service to focus on high-margin products and optimize profitability.
Our first task was to address the technical SEO issues on Pet’s Delight’s website. We reorganized the site into topic silos, improved URL structures, and resolved duplicate content problems with canonical tags. To further enhance SEO performance, we implemented schema markup and optimized over 1,300 product images, ensuring Pet’s Delight ranked higher for product-specific searches like “dog collar” and “litter trays.”
On the SEM side, we set up granular Single Keyword Ad Groups (SKAGs) to show the most relevant ads to users, maximizing click-through rates. We also ran ongoing A/B testing for ad copy and optimized bidding strategies to serve ads during peak times for conversions. Our RLSA (Remarketing Lists for Search Ads) campaigns targeted users who had shown interest in Pet’s Delight products, delivering tailored messaging based on their stage in the buyer journey.
In addition, we launched a content marketing and link-building strategy to support SEO. By creating valuable, informative blog posts and securing guest posts on pet-related websites, we attracted high-quality backlinks that boosted the site’s domain authority.
With a combined focus on SEO and SEM, we delivered an exceptional 830% ROI, helping Pet’s Delight grow their online presence and outshine competitors.
“The growth has been so fantastic we’ve had to bring on more staff and invest in a larger warehouse to carry all the stock (they) are selling.”
Farah Al Khojai
