E-commerce
Jetour is a Chinese automotive brand known for its affordable luxury SUVs and crossovers, offering comfort and modern design to the UAE market.
increase in organic users
growth in organic keywords
increase in engaged sessions
increase in organic impressions
When Jetour partnered with us, their goal was clear: increase online visibility, improve keyword rankings, and drive more users to their site. Jetour’s management set ambitious KPIs, aiming to rank for 30% more keywords and grow organic users by 50% within five months. However, they lacked an internal development team, which complicated the implementation of technical SEO and content changes.
We quickly got to work. Despite these challenges, we surpassed all expectations. Over the five-month campaign, we delivered a 157% increase in organic users and 85% growth in ranking keywords. Organic impressions increased by 73%, and engaged sessions grew by 76%, solidifying Jetour’s digital presence in the competitive automotive market. Our efforts not only met but exceeded the client’s objectives, giving Jetour the online exposure they needed to thrive in the UAE.
HOW WE DID IT
- Fixed page duplication issues with redirects and enhanced internal linking.
- Implemented a new indexation strategy targeting the most searched car model combinations.
- Enhanced key pages with car summary sections and improved UX to boost engagement.
- Built backlinks through content partnerships with local automotive sites.
- Collaborated with external agencies to ensure smooth implementation of SEO and content updates.
Our journey with Jetour involved overcoming several hurdles. With no internal development team, we collaborated closely with their external agency to implement critical technical SEO tasks, including fixing duplicate pages caused by faulty URLs. We addressed these issues with 301 redirects and streamlined internal linking, preserving crawl budget and preventing content cannibalization.
To improve search visibility, we introduced a focused indexation strategy, optimizing pages based on the most-searched car model and engine combinations. We further enriched the site with car summary sections and improved UX to make browsing Jetour’s vehicles an engaging experience for visitors. These enhancements ensured the right users landed on the right pages, increasing engagement and driving meaningful conversions.
Our link-building efforts included partnerships with local sites and high-quality content placements, which helped establish Jetour’s authority in the UAE market. By the end of the campaign, Jetour’s online presence was stronger than ever, surpassing all KPIs and positioning them for sustained growth.
“Our focus was to increase overall online visibility of the Jetour site, by ensuring we rank for 30% more keywords, and then increasing our overall users by 50%. SEO Sherpa has surpassed my expectations considerably. We have gained good exposure online, especially through our newly ranking keywords.”
Ruby Dwivedi
