JA Resorts Case Study


JA Resorts & Hotels is a 5-star hotel brand that manages a unique portfolio of hotels, resorts and hospitality operations in Dubai, Maldives and Seychelles.


Increase in transactions


Increase in monthly revenue


Growth in monthly clicks

We migrated the website on to a new site design. This was a success with traffic climbing almost immediately thanks to a better site structure and improved content. Organic traffic and revenue grew quickly. By March organic traffic had increased 510%, revenue by 863% and transactions by 1000%.

The SEO campaign contributed an additional $95,499 per month in revenue over the period pre-SEO and did so at 15-20% higher profitability than bookings via Online Travel Agencies. From the 5th month of the campaign, JA Resorts made at least $25 for every dollar invested in SEO.


  • Designed page templates and siloed content
  • Managed website migration and redirects
  • Content optimisation with TF:IDF analysis
  • Grew referring domains from 510 to 890

Our first priority was to plan a new site structured for SEO success - then manage its launch with no loss of organic traffic.

Our second priority was to optimize user and usage signals by delivering content to meet the demanding requirements of users familiar with robust OTA websites - we planned this through data-driven keyword research and user interviews.

With the site’s content and UX optimized, we then focussed on link acquisition via email outreach mostly to popular travel blogs and websites.

“It’s fair to say; SEO Sherpa is responsible for more than 50% of the revenue we now generate online.”

Nishita Kaushik

Digital Marketing Manager
JA Resorts & Hotels

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