The technical SEO consultants in Dubai that turn performance issues into profit generators.

We don’t fix 404s and redirect chains. We build scalable long-term solutions that address the underlying technical blockers holding your business back.

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Most agencies provide duct tape solutions to generic issue lists spat out by their go-to SEO tool. This approach treats the symptom, not the cause. Add more pages or build out your content, and technical problems resurface again and again.

This technical SEO company in Dubai doesn’t do that.

We first get to the root of your problems and then treat them with effective, tailored solutions that scale with your website regardless of size. Whether your site has one thousand or one million pages, our recommendations grow with you to become as big as you are.

Decades of experience help us fix issues that other agencies can’t.

Our technical SEO experts in Dubai are second to none. Combined, they have been in the SEO trenches for 40+ years. They’ve worked on numerous platforms and frameworks, from React JS, SiteCore, and Shopify to Magento, WordPress, and Laravel.

They’ve encountered single, multi-language, custom-coded, out-of-the-box, and headless CMS. They’ve executed for airlines, banks, and the world’s biggest e-commerce stores.

Whatever your technical setup, they’ve likely done it before. A team with this skill level takes years to build.

When you work with us, you access them on day one.

Results that walk the talk.

Check out the results of our technical SEO services in the UAE. They speak for themselves.

908% increase in conversions
View Case study
$349K monthly revenue growth
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1:200 return on investment
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Wait! What is technical SEO,
and why is it important?

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).

Technical SEO is important because search engines give preferential treatment in search results pages (SERPs) to websites with specific technical characteristics. For example, a secure connection, a responsive design, and a fast loading time.

We conduct technical SEO work to ensure your website meets the performance standards to rank in today’s competitive search results.

OUR PROCESS

A technical SEO process focused on the bottom line. Our proven systems drive result you can bank on.

Auditing, analyzing, and optimizing. Our technical SEO agency in the UAE addresses the most pressing technical SEO issues first. Like investing, the more we put in upfront, the bigger your results will compound.

Diagnostic

Discover

Our technical SEO process starts with an in-depth analysis of your website’s architecture, performance, and search engine compliance. More than ninety aspects of your site’s performance get analyzed. No stone is left unturned. But don’t mistake the diagnostic for a check-box exercise. Our technical SEO experts consider your site’s unique characteristics and needs. By applying thorough checks with decades of experience, they pinpoint the underlying issues impacting your organic performance.

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Data Deep Dive

Prioritization

Next, we prioritize the issues and opportunities identified during the diagnostic process. We do this by scoring each task based on its potential impact and ease of implementation. High-impact, easy-to-execute tasks get done first. Once the order of prioritization is determined, we plot those deliverables into a technical timeline. You’ll know what’s being done and when, so you can make sure you have resources ready and available.

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Recommendation

Targeting Research

Every issue and opportunity is accompanied by a recommendation document – a prescriptive, tailor-made fix to the issue at hand. The documents are prepared by our technical SEO specialists in easy-to-understand plain-speak. They guide you (or your development team) through the implementation process step-by-step. For those of you who prefer visual instructions, we include lots of diagrams.

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Implementation

Ad Copy and Creative

After the recommendations, it’s time to implement the changes. This is when you experience the fruits of the labor. Whether you work with an in-house development team, an outside agency, or our developers, our team works seamlessly with yours. We provide continuous support throughout the implementation process, ensuring improvements are carried out to the highest standards.

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Results

Campaign Build

Only the most impeccably maintained websites stand up to the stringent demands of today’s search engines. We conduct regular, in-depth site audits to ensure your website is always up to the mark. Our team doesn’t set and forget. Any new issue is promptly spotted, prioritized, and resolved. No unexpected bugs ever threaten your results.

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Speaking to other technical SEO companies? Great, we encourage that.

But here are a few things that make our technical search engine optimization agency in Dubai stand out.

We develop our own SEO tools.

No one is better at developing software to solve complex SEO issues or automate repetitive SEO tasks than us. We’ve built over a dozen specialized SEO tools for things like finding internal link opportunities and validating Schema in bulk. When you come on board as a client, you get access to our proprietary tools that are unlike anything else on the market. We also made several of our tools available for free to the public. Try them out before you work with us.

Try our seo tools

Canonical tag checker

Bulk-check any list of URLs for canonical tag mismatches

view tool

Sitemap extractor

Quickly check any XML sitemap for non-200 status code errors

view tool

Keyword generator

Quickly and easily find related keywords to a seed keyword term

view tool

Website SEO grader

Uncover the issues affecting your site’s performance on search engines

view tool

The expert SEOs, expert SEOs trust.

Our work is featured on the industry’s top websites like Semrush and On Crawl. Industry leaders such as Rand Fishkin and Aleyda Solis have shared our work. Our expert team has appeared on platforms like the Majestic podcast and Moz Whiteboard Friday. We’ve spoken at the industry’s go-to conferences, including the International Search Summit and Brighton SEO. Why should you care? Because if the world’s top SEOs trust our work, you can too.

Unmatched track record. Award-winning work.

We’ve been at the bleeding edge of SEO for over a decade. In the past seven years, we have won 41+ global awards for best agency or campaign. We are a Global Search Awards Best Large SEO Agency and five-time MENA Search Awards Best Large SEO Agency winner. We stand as No.4 on the world leaderboard for the most-awarded search agencies and rank in the top 20 of all SEO firms globally on Clutch. Many SEO agencies claim to be the best. We prove it.

Crawling, rendering, indexing, performance. Comprehensive technical SEO services in the UAE, executed by experts in-house.

Technical SEO problems, both big and small. We have the experience to solve them.

CRAWLABILITY & INDEXABILITY

CANONICALIZATION BEST PRACTICES

STRUCTURED DATA MARKUP DEVELOPMENT

INTERNAL
LINKING

PAGE SPEED IMPROVEMENTS

XML SITEMAP OPTIMIZATION

CSR AND SSR CONSULTANCY

WEBSITE MIGRATIONS

HREFLANG AND INTERNATIONALIZATION

Bid
Modification

Day Parting
Refinements

Call Outs and
Ad Extensions

CUSTOM GOOGLE ANALYTICS 4 SETUP

MOBILE EXPERIENCE IMPROVEMENTS

CUSTOM SOFTWARE AND TOOLS

How our clients describe working with us

Ministry of Tourism

“The advice from the SEO Sherpa team was first-rate, transparent, to the point, actionable, and, most importantly, scalable – incredibly important for a large government website like ours.”

Ibrahim Almaghrabi
Director of Solutions

“SEO Sherpa is a search engine optimization powerhouse! We needed an SEO agency capable of handling business challenges beyond “run-of-the-mill” optimization, and they delivered with aplomb.”

Tanzeem Mohammed
Tanz Muhammed
Marketing Manager

“Hands down the best SEO agency in the region. We set clear goals for the content and pages we wanted to optimize, and they consistently executed everything we agreed on.”

Tarik El Lal
Tarik El Lal
Analytics Manager

Meet your technical SEO Sherpas

From site audits to complex migrations. Our technical team can do it all.

Get your free SEO proposal

Join the 80+ businesses that got a proposal from us in May 2025

Actionable Audit

Technical, on-page and off-page SEO analysis

Custom Growth Plan

A unique strategy designed to hit your goals

What We Charge

Our fee in relation to your return on investment

Frequently Asked Questions

Here are just some of the most frequently asked questions we get as a leading technical search engine optimization agency in the UAE. Got a question of your own? Just ask

Technical SEO focuses on how well a website functions behind the scenes, such as site speed, mobile responsiveness, and how easily search engines can crawl and index your pages. On-page SEO, on the other hand, deals with the content and elements users see — like using relevant keywords, optimizing meta tags, and structuring headers properly.

In the UAE, where businesses are investing more and more in improving their digital visibility, both are essential: technical SEO ensures your website performs well, while on-page SEO makes sure your content is relevant and user-friendly. Our team at SEO Sherpa has the expertise you need to achieve both your technical and on-page SEO goals.
Technical SEO can be challenging without a background in web development or digital marketing. It includes tasks like fixing crawl errors, improving page load speed, implementing structured data, and managing site architecture. In the UAE, many companies choose to work with agencies or specialists like our team at SEO Sherpa to ensure their websites meet international SEO standards and are optimized for both Arabic and English-speaking users.
A technical SEO audit is a detailed analysis of your website’s underlying structure — how it's crawled, indexed, and rendered by search engines like Google as well as other platforms where your customers are searching, such as TikTok, YouTube and CHatGPT. In our UAE-based audits, we use industry-leading tools and years of local and global experience to uncover technical issues that may be holding back your site’s organic performance. From crawl errors to mobile rendering and indexing problems, we identify what’s wrong and feed it into a clear technical action plan built for measurable improvement.

If Google can’t access, understand, or include your pages in its index, your content won’t appear in search results — regardless of quality. Technical SEO ensures your website is accessible, well-structured, and error-free. This is especially crucial in a fast-growing digital market like the UAE, where websites scale rapidly and technical gaps can arise. Whether your site has 50 or 50,000 pages, our technical SEO team is equipped to find and fix issues that block organic growth.

Our technical SEO process is exceptionally thorough and all about depth and precision. Your website will undergo a comprehensive assessment, with our experts meticulously examining every technical detail that may impact search performance.

This includes a detailed review of critical SEO elements, as well as an in-depth analysis of mobile-friendliness, page loading times, performance, rendering behavior, and internationalization. It’s a full technical health check, ensuring that no detail is overlooked and your site is fully optimized for both users and search engines.

If your website serves both English and Arabic users, we ensure your SEO is fully aligned across languages and regions. Every audit is custom and nothing is left to chance.
Start by evaluating the agency’s depth of experience. A strong technical SEO partner should go beyond automated reports and perform a hands-on, diagnostic review of your site. Look for teams that can explain their methodology, prioritize fixes by impact, and offer clear, actionable insights. Case studies, client testimonials, and a transparent communication style are also key indicators of quality.

At SEO Sherpa, our technical SEO experts have decades of experience working with complex websites across a broad range of industries. Our audits are fully customized, and our strategies are built on what’s worked for high-performing brands across the UAE and other regions across the world. We identify issues, develop a clear, practical roadmap to solve them, and ensure measurable results through expert execution.
The time it takes to see results from technical SEO depends on the nature and severity of the issues affecting your website. In some cases — such as when a site is not being indexed due to crawl or visibility errors — resolving the issue can lead to immediate improvements in search performance.

In other scenarios, technical SEO serves as a series of incremental enhancements that strengthen your site’s structure and usability over time. As these improvements are implemented, you’ll see gradual gains in visibility, crawl efficiency, and organic performance. During your audit process, we’ll clarify what’s impacting your site and outline the expected timeline based on your situation.
Our technical SEO service stands out because of our depth, precision, and transparency. We’ve developed a detailed diagnostic process tailored to your website’s unique setup and goals. During the audit, our team identifies every issue affecting your site’s SEO performance and prioritizes them based on impact.

You’ll receive a clear, step-by-step roadmap that outlines what needs to be fixed, when, and how — making the process easy to follow and act on. This level of structure and visibility ensures your team knows exactly where things stand and how we’re progressing toward technical excellence. It’s a straightforward, proven approach trusted by brands across multiple industries in the UAE and beyond.
In the UAE, technical SEO services usually cost between AED 2,000 and AED 15,000 per month. A full website audit might cost around AED 5,000 to AED 25,000 depending on how complex the site is. The pricing reflects not only the work involved but also the demand for bilingual and region-specific optimization.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.