The conversion-focused Google Ads agency that turns clicks into cash.
Our end-to-end PPC services increase your conversion rates and decrease your cost per conversion so that you get more customers – at the lowest cost.
GET YOUR FREE PROPOSALComprehensive PPC management that attracts and converts customers wherever they are on the web.
Search Ads
Reach new customers actively searching for products and services like yours. Our search ads services include everything from campaign building to conversion rate optimization.
Shopping Ads
Showcase your e-commerce store at the top of the SERPs. Our Google Shopping services promote your products to ready-to-buy shoppers, maximizing your reach, ROAS, and revenue.
Remarketing Ads
Just 2% of visitors will buy from you the first time. With our retargeting ads, you reach the other 98% when they visit search results or browse other sites online. The result? More sales and ROI.
Local Search Ads
Acquire new customers in your local area. We target users in specific geographies using search and map ads that show up for precisely targeted keyword searches.
Display Ads
No search volume? No problem. We leverage interest, affinity, and in-market groups to reach your audience on web pages and apps.
YouTube Ads
Reach a wider audience on the world’s #1 video-sharing platform. We build profitable, scalable campaigns covering everything from ad creation to performance management.
Hundreds of campaigns. Thousands of conversions. Millions of clicks. Zero guesswork.
Science-backed PPC campaigns. Data-based decision making. Tested and proven processes that deliver. Over and over and over again.
Onboarding
We will kick things off by gathering the data and know-how we need from you to win. You have valuable knowledge about your industry, messaging, and customers that our team of pay-per-click specialists needs to drive winning optimum for your business. We have a seamless onboarding questionnaire and intake meeting that helps us understand your business and set us up for success.
GET YOUR FREE PROPOSALData Deep Dive
Failing to plan, is planning to fail. Before we get to work on your PPC campaigns, we conduct a thorough deep-dive into your historic advertising methods and all aspects of your business performance, from your page load times to your competitors, and your offers, to your target audience. We go in-depth to identify what did and didn’t work, and the specific strategies that will help you reach your target audience and hit your business objectives.
GET YOUR FREE PROPOSALResearch Targeting
Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.
GET YOUR FREE PROPOSALTargeting Research
Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.
Ad Copy and Creative
Crafting compelling ads is crucial to capturing the attention of your target audience and driving conversions. Our expert copywriters and designers develop persuasive and engaging text and banner ads that resonate with your audience and compel them to action. We ensure your ads are relevant, appealing, aligned with your brand voice, stand out in a crowded marketplace, and convert.
GET YOUR FREE PROPOSALCampaign Build
Based on the insights gathered during the previous steps, we develop tailored PPC campaigns that align with your business goals. Our experienced campaign managers set up targeted ad groups, create attractive landing pages, configure bidding strategies, and implement tracking mechanisms to monitor and measure campaign performance. We use industry best practices and data-driven techniques to optimize your campaign’s structure for maximum effectiveness.
GET YOUR FREE PROPOSALLaunch, Testing, and Optimization
Any PPC company worth its salt knows that continuous optimization is critical to running successful PPC campaigns. We perform A/B testing to compare different variations of your ads, landing pages, and calls to action. By analyzing the data, we identify the most effective elements and make data-driven decisions to optimize your campaigns further. This iterative process ensures that your campaigns constantly improve performance and generate the best results possible.
GET YOUR FREE PROPOSALReporting Results
At SEO Sherpa, transparency is our priority. We provide you with regular, detailed reports outlining your PPC campaign performance, including Google Ads management. Our reports include metrics such as impressions, clicks, click-through rates (CTRs), conversion rates, and return on investment (ROI). Our data-driven reports allow you to track the progress of your campaigns, gain insights, and make informed decisions about your marketing strategies.
GET YOUR FREE PROPOSALData analysis, strategy, copywriting, testing, optimization, results. Complete end-to-end PPC management under one roof.
With us managing your PPC campaigns, you’ll never worry about these again.
Geographic
Targeting
Manual Bid
Optimizations
PPC Call
Tracking
Automatic Bid
Optimizations
Keyword Match
Type Selections
Quality Score
Improvements
Affinity
Targeting
A/B Ad and
Image Testing
Keyword
Refinement
Bid
Modification
Day Parting
Refinements
Call Outs and
Ad Extensions
Single Keyword
Ad Groups
Landing page
Split Tests
Negative Keyword
Additions
Meet your PPC Sherpas
The expert team of advertising managers who get the job done.
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