E-commerce
Food Specialities Limited (FSL) is a trusted supplier of premium food ingredients, beverages, and innovative plant-based solutions across the Middle East and Africa.
increase in organic users
increase in organic conversions
increase in organic keyword rankings
increase in monthly organic sessions
When FSL came to us, they were struggling with low online visibility and a lack of quality organic leads. They needed a strategic partner to boost their market presence, establish authority in their niche, and generate consistent, high-value inquiries. Their primary goal was to increase organic conversions and build a solid lead pipeline for their sales team.
We knew this wouldn’t be a simple task. FSL operates in a highly competitive and specialized B2B industry, where success requires more than just ranking high. By combining SEO best practices with strategic content creation and technical enhancements, we helped them achieve remarkable results. Within nine months, organic sessions surged by 101%, conversions grew by 24%, and their organic revenue exceeded AED 31 million—surpassing all expectations.
HOW WE DID IT
- Added a 301 redirect rule to reduce keyword cannibalization.
- Implemented E-E-A-T principles to highlight FSL’s innovations.
- Optimized content using Industry News SEO for visibility.
- Targeted high-volume plant-based keywords to capture new leads.
- Built high-authority links through outreach and digital PR.
Our work with FSL required a multifaceted approach. We began by resolving keyword cannibalization issues with 301 redirects, ensuring that key pages didn’t compete with each other for search visibility. We also focused heavily on showcasing their expertise through content optimized for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This was critical in positioning FSL as a leader in plant-based solutions and other key verticals.
Content played a significant role in our strategy. We revamped existing pages, developed keyword-rich headlines, and created targeted blog content through industry news optimization. By integrating keywords like "plant-based solutions" and "agro-commodities supplier," we ensured their content aligned with what their customers were searching for. These efforts boosted organic sessions by 101% and significantly increased engagement across all critical conversion points.
Our outreach efforts also paid off, with link-building campaigns helping FSL secure high-authority backlinks. We targeted niche-relevant publications and digital PR opportunities to bolster their domain authority. With over AED 31 million generated during the campaign period, we are proud to have transformed SEO into FSL’s most profitable channel.
“We had set ambitious SEO KPIs at the start of this campaign and SEO Sherpa achieved them faster than we hoped. We are now gaining leads at the highest rate we ever had! Thanks to the SEO Sherpa team's dedication and strategic expertise, we were not only able to improve our search engine rankings, but also achieve a higher level of prosperity. Our journey is a testament to the fact that investing in SEO is an investment in the future of your business.”
Dhruv Dhawan
