Olivia Smith

Digital PR Lead


Languages Spoken


Years of experience

The Serious

Olivia is originally from Lancaster in the UK and has also lived in London for two years. She completed her bachelor’s degree in Journalism at the University of Salford in Greater Manchester. Today, she is tasked with building the world’s best Digital PR team in Dubai and cannot wait to explore the endless opportunities that the MENA region has in store.

Prior to becoming the first Digital PR Lead at SEO Sherpa, Olivia spent 6 years at Digitaloft UK, starting as a Digital PR Executive and then working her way up to Digital PR Director. At the time, she masterfully grew a one-man department into an award-winning team of over 45 PR, communications and content professionals.

Olivia has also spoken at prestigious events such as Brighton SEO and was named Young Search Professional of the Year at the UK Search Awards.

We’re excited to watch Olivia’s expertise in action as she delivers creative campaigns and impactful results for a wide range of brands across various industries with SEO Sherpa.

The Fun

Close friends would describe Olivia as someone who’s always ready for an adventure and a good laugh.

If she could choose to be any animal, Olivia’s pick would be a turtle – she loves how they’re always so chill and spend their time floating around the ocean.

Having recently moved to Dubai, Olivia is eager to try out excellent food and drink recommendations in the area. 

Some of Olivia’s favorite things in the world: curling up with a good book, spending a day at the beach, going to the cinema or a gig, hanging out with her little brother, and getting into bed after a long day.

If there’s a line in a song that you simply can’t recall (or if you need a little help during a Friday night karaoke sesh with the rest of the Sherpa team), Olivia’s your girl – she’s very good at memorizing lyrics!

Special Skills:

• Management • Journalism • SEO


• Storytelling that presents different perspectives • Quickly adapting to new situations

Read Olivia's best posts on the blog:

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