Lars completed his education in the Netherlands. He holds a bachelor’s degree in International Business From Maastricht University, as well as a master’s degree in Science – MS, Finance & Investments from Rotterdam School of Management, Erasmus University, a top-tier European business school.
Lars was previously a private equity intern at Citi Venture Capital International in New Delhi and a private banking intern at Bank J. Safra Sarasin Ltd in Dubai. He was also a former management trainee at the Landmark Group.
While completing his master’s degree, Lars launched his own property technology startup called Viewnary which enables clients to book private rooftops and spaces with unique views and settings. During this period, Lars discovered just how awesome SEO and UX can be. So while he began his career in finance, he eventually left that field to teach himself everything he could about SEO and to pursue his true passion: writing.
Today, Lars is one of SEO Sherpa’s highly skilled copywriters, using his way with words to create a positive and powerful impact with each client and with the entire Sherpa team.
Lars is a half-Dutch, half-Indian “third-culture kid” – he’s spent most of his life outside of both his native countries. Apart from the Netherlands and India, Lars has spent anywhere between 3-4 years in both Singapore and Australia. His family has been in the UAE for almost 16 years now.
When we say that Lars is a sports buff, we MEAN it. He has competed on state and national levels in cricket and swimming. He also excels in football and long-distance running. (And if he were an animal, Lars sees himself as a cheetah, the fastest and most agile on the planet – no surprise there!)
He’s a sucker for TV shows and movies – he loves anything sci-fi, thriller, epic-war, and comedy (the non-cheesy kind).
Lars describes his sense of humor as similar to that of Ricky Gervais and Louis C.K. (Interpret that how you will!)
The weirdest food Lars has ever tried is goat brain curry.
His friends are most likely to describe him as “chill,” and Lars agrees — being a very laid-back guy while also having the drive to follow through with anything he puts his mind to is what he likes most about himself.