Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Google’s AI Mode Is Getting Personal, And That Could Change Search Visibility

For years, personalization in search has existed in the background. Google knew where you were.Roughly what you liked.Probably how often you panic-searched “symptoms of dehydration” after drinking two coffees and ...

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Google Expands Gemini In Chrome To India, New Zealand, And Canada

There’s a quiet shift happening in the browser. Not the kind that arrives with fireworks or a dramatic keynote announcement. The kind that slips in through an update notification you ...

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Google Expands Search Console Branded Queries Filter To All Eligible Sites

For years, one of the most awkward questions in SEO reporting has been deceptively simple. “How much of this traffic is actually from people searching for our brand?” Cue the ...

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Court Restricts Perplexity’s AI Shopping Bot From Accessing Amazon

Picture this. Instead of opening fifteen tabs to compare prices, read reviews, and debate whether you really need another pair of “performance” running shoes (you do not), you simply tell ...

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Google Isn’t Sure Whether Search and Gemini Will Merge. That Tells Us a Lot.

Google built the most powerful search engine in history. Then AI came along and complicated everything. Now the company is trying to answer a surprisingly big question: What exactly is ...

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Yoast’s New Schema Aggregation Feature Hints at How AI Will Understand the Web

Structured data has always been a little bit like plumbing. Extremely important.Technically fascinating.And almost nobody wants to talk about it. Most marketers treat schema markup as a checklist item. Add ...

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