Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Essential LLM Content Audit Tools for Effective AI Optimization

Let’s get one thing straight: Content audits aren’t just about broken links and outdated blog posts anymore. In 2025, if your content isn’t showing up in Large Language Model (LLM) ...

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Google’s AI Mode Gets Link-Happy: What You Need to Know

Wait, did Google just add links? For months, publishers and SEOs have been side-eyeing Google’s AI Mode (formerly Search Generative Experience) and wondering the same thing: Where do the clicks ...

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AI Mode Goes (Almost) Worldwide: What’s the Real Deal (and What You Should Do)

If you felt a subtle shift in your Google searches this week, you’re onto something. On August 21, 2025, Google removed AI Mode from the VIP lounge and opened its ...

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Google Search Adds Age Verification: Here’s What That Means for SEO & UX

Remember the days when you could search for anything, anytime, without a second thought? Those days are changing. Word on the digital street is that Google Search is now testing ...

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Danny Sullivan Steps Down: A Sherpa’s Guide to Navigating the Next Era of Search Transparency

If you’ve been watching the SEO world recently, you felt the ripple before it hit the shore: Danny Sullivan is no longer acting as Google’s Search Liaison. As of August ...

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What Is Keyword Cannibalization and How to Fix It

Keyword cannibalization may sound ominous, but it’s really just an SEO hiccup you can fix once you know what’s happening behind the scenes. It creeps in when several pages on ...

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