Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Bing Is Testing an AI Performance Report: And This Is the First Real SEO Dashboard for the AI Era

For years, SEOs have lived inside the same three metrics. Impressions. Clicks. Positions. Everything we do, optimize, and report on has been anchored to how visible a page is inside ...

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Google Just Admitted AI Search Is Driven by Engagement: Why That Changes How Visibility Works Forever

For decades, Google trained the internet to think about rankings as something static. You published a page, it earned links, it climbed the SERPs, and as long as nothing major ...

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Google Trends Just Became an AI Product: Why Gemini Inside Trends Changes How Demand Is Shaped

For most marketers, Google Trends has always been a passive tool. You type in a keyword, you look at a graph, you spot seasonality, and you export some charts. It ...

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Google’s Universal Commerce Protocol: The Day the Website Checkout Died

For most of the internet’s history, buying something online has meant visiting a website. You land on a product page, you scroll through photos, you skim reviews, you add to ...

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Your Website Is No Longer Your Front Door: Why Google’s Business Agent and Microsoft’s Brand Agents Change Everything

For twenty years, digital marketing has revolved around one core assumption. Your website is your business. It is where people learn about you. It is where they evaluate you. It ...

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ChatGPT Is Introducing Ads And This Is How AI Search Becomes the Next Ad Network

For the last year, the AI industry has tried very hard to pretend that monetization was a future problem. The story has always been about helpfulness, productivity, and intelligence, with ...

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