Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

Google Isn’t Sure Whether Search and Gemini Will Merge. That Tells Us a Lot.

Google built the most powerful search engine in history. Then AI came along and complicated everything. Now the company is trying to answer a surprisingly big question: What exactly is ...

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Yoast’s New Schema Aggregation Feature Hints at How AI Will Understand the Web

Structured data has always been a little bit like plumbing. Extremely important.Technically fascinating.And almost nobody wants to talk about it. Most marketers treat schema markup as a checklist item. Add ...

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Google’s New AI Recipe Results Show Exactly Where Search Is Heading

Google just quietly made search results a little more… Pinterest-y. In its experimental AI Mode, recipe queries are now showing visual result cards with clickable images, additional links, and contextual ...

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Google Says Frequent Crawling Is a Good Sign. SEOs Shouldn’t Celebrate Too Quickly.

Every SEO has done it. You open your server logs, crawl stats, or Google Search Console and see a spike in activity from Googlebot. Suddenly your site is getting crawled ...

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AI Overviews Coverage Is Up 58% Year Over Year. And Some Industries Are Dominating.

AI Overviews are not a side experiment anymore. They are expanding. New data shows that AI Overviews coverage has increased by 58% over the past 12 months. That growth has ...

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Google’s Contextual Overlay Link Cards Are Now Live in AI Mode

Google has quietly flipped the switch on one of the more interesting interface changes we’ve seen this year. Contextual overlay link cards are now live inside AI Mode. Robby Stein ...

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