Jenny Abouobaia

Owned Media Manager

English, Arabic, Spanish

Languages Spoken

17

Years of experience

The Serious

With several qualifications to her name, Jenny is a highflier in the international SEO community. Her credentials and certifications from Harvard University, HubSpot Academy, Semrush, and other organizations make her a powerhouse in digital marketing.

She has been a search awards and company culture awards judge, and is a member of the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).

Jenny has over 10 years of experience in SEO and content marketing. Her expertise includes technical SEO, content optimization, and creating scalable content frameworks.

 She also has experience managing high-performing teams and is an expert in developing customized SOPs.

Jenny is deeply involved in the SEO community. She is a Women in Tech SEO mentor and often speaks at industry events to share the latest best practices and valuable insights for building successful digital strategies.

She is also an active contributor on popular platforms such as Ahrefs, Semrush, and Lumar.

Her wide-ranging experiences, skills, qualifications, active participation, and commitment to the industry have made her an award-winning SEO personality. In 2021, she won the coveted MENA Search Award for SEO Consultant of the Year.

Jenny brings technical know-how and a clear understanding of how to build long-term digital growth for clients from different niches to SEO Sherpa. We’re excited to have her on our team.

The Fun

To say that Jenny has a colorful history is an understatement. She was a professional dancer, singer, and choreographer who traveled all over the world. She was in a string of Bollywood and Hollywood movies, danced at an MTV awards show, and even joined a circus!

Although she has no immediate plans to be a globetrotter again, she dreams of moving her family to Dubai and taking them to the UK.

Jenny is happiest when she’s with her husband, kids, and pets. She also loves stand-up comedy, pizza, Diet Coke, and (no surprises here) dancing and singing.

Jenny is a morning person but has no problems being a night owl, especially when everyone at home prefers evenings.

Her favorite quote is: “A goal without a plan is just a dream.” She loves this saying so much that she has a tattoo of it.

Her accomplishments are a testament to this quote, and she’ll definitely achieve more as she continues to live by it.

Special Skills:

• EEAT and digital PR for SEO • Content creation and marketing • Copywriting • SOP creation

superpowers:

• Hardworking • Versatility • Mentoring skills • Family-oriented

Read Jenny's best posts on the blog:

ChatGPT Gains Local Knowledge Panels: Why Local Search Is No Longer Just Google’s Territory

For a long time, local search felt like one of the last stable corners of SEO. Messy, yes. Competitive, definitely. But familiar. You optimized your Google Business Profile. You worried ...

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Google Rolls Out Preferred Sources and Subscription Spotlighting: Why Brand Loyalty Just Became a Ranking Signal

For years, Google has insisted on one core principle. It ranks pages, not brands. That line has always been technically true and strategically misleading. Because while Google may index URLs, ...

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Apple and Google Just Rewired How the Internet Works

When Apple confirmed that Google’s Gemini models will power the next generation of Apple Intelligence and Siri, most of the industry reacted with shock. Apple and Google working together on ...

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OpenAI Is Building Its Own Web Index: Why Google No Longer Owns Discovery

For most of the internet’s modern history, one assumption has shaped how brands think about visibility. If you wanted to be found, you optimized for Google. That assumption has quietly ...

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Google Labs Disco and GenTabs: Why Search Is Becoming a Workflow, Not a Query

There was a time when search worked like a vending machine. You typed something in. Google gave you a list of options. You picked one. End of interaction. That model ...

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SEO KPIs: How to Track and Prove SEO Success in 2026

If you have ever been asked, “So… how is SEO actually performing?” and felt your soul briefly leave your body, this article is for you. SEO KPIs are supposed to ...

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