Daria Smith

SEO Specialist

English

Languages Spoken

9

Years of experience

The Serious

Daria has a master’s degree in marketing from Brunei University of London and an upper second-class honours bachelor’s degree in marketing/marketing management from Canterbury Christ Church University. She has used her training to build a career in digital marketing.

Before joining SEO Sherpa, she worked at All Response Media. Starting as an SEO executive, she rose through the ranks to become a senior SEO executive and a CRO and SEO campaign manager.

She then moved to GroupM where she worked on all aspects of SEO. She also took on other tasks, such as budget control of client portfolio, media plan activations, providing e-commerce support, influencer outreach, search engine marketing, and data science.

The Fun

If she were an animal, Daria says she’d be a monkey—cheery, curious, and courageous—and if she weren’t an SEO specialist, she’d be a veterinarian. She’s fond of animals, she wishes she can help them all, and she wants world peace. Yes, vibe check passed.
She’s also obviously wise. She wishes she could fly so she could travel the world and not spend a dime on tickets. (Same, Daria. Same.)

Need company on an overseas trip? Ask Daria. She’s the happiest visiting a new country being a tourist. She’s caring, supportive, and funny, too. You’d have a blast traveling with her.

She does say the weirdest food she’s ever eaten is drain. It’s also what she dislikes the most. What is drain? We’re sure she’ll tell you if you ask her. After all, her motto is cerca trova—seek and you shall find.

Special Skills:

• Tennis • CRO/UX

superpowers:

• Adaptability and compassion • Being a morning person (yep, it’s a superpower)

Read Daria's best posts on the blog:

YouTube’s Monetization Crackdown Isn’t About Ad Revenue

Starting July 15, 2025, YouTube is making a seismic shift. In an update causing tremors across content marketing circles, YouTube announced it will demonetize “inauthentic” content. Think AI-narrated slideshows, reused ...

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YouTube SEO Feature Image

YouTube SEO: Rank Higher and Grow Your Channel in 2025

So you’ve been consistently uploading YouTube videos, but the views aren’t coming. Sound familiar? The missing piece might be YouTube SEO. In this guide, we’ll walk you through optimizing your ...

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