The digital PR agency in Dubai that builds the links, buzz, and brand recognition your competitors can only dream about.

Get featured on the world’s best-known websites with creative digital PR services in the UAE that put you in front of your target market, win you backlinks, and get people talking about your brand.

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We’re the experts at making you the expert.

It’s time to step up from link building and say hello to digital PR.

With tens of thousands of links earned and over 2,000 campaigns delivered, our digital PR specialists have been crafting impactful stories that generate premium editorial placements for more than half a decade.

Our expert team of specialists offering online PR services in Dubai and the UAE has won links and coverage in hundreds of niches and industries, from fashion, finance, and automotive to formidable markets like pharma and cryptocurrency.

And it’s not just industries, our team knows what it takes to launch campaigns around the world, from the Middle East and North America to the UK and mainland Europe.

We’ve done it through a combination of journalistic and PR know-how and SEO insights like search demand and link strength, crafting campaigns the media outlets love to feature and link to.

The linking-driving campaigns we leverage include reactive newsjacking, data-led hero campaigns, trending stories, expert interviews, and commentary.

This means our digital PR services not only deliver links – that drive higher rankings and more traffic, but they also create a buzz around your brand and make you the go-to in your vertical.

Just some of the places we’ve been featured

Why is digital PR important?

Gone are the days of spammy link-building and buying backlinks from low-quality domains. Today’s search engine results pages are fiercely competitive. You must earn links Google loves at scale to stand out and win.

Digital PR helps you acquire backlinks and coverage on reputable websites. We’re talking about the world’s most prominent media outlets and preeminent industry portals. Sites Google knows, likes, and trusts. Domains that pass rank-increasing link juice when they cite you.

But digital PR services in Dubai, done right, aren’t only about quality link acquisition.

Digital PR helps you elevate brand credibility, influence public opinion, and build on E-E-A-T, supporting your more comprehensive marketing, PR, and brand efforts.

OUR PROCESS

Enduring value. Consistent results. It’s a proven process that gets you known by your dream publications and customers.

Discover

Discover

This is where we get to know you through in-depth research and a thorough onboarding. As your dedicated digital PR company in Dubai, we take the time to understand your brand, products, customers, and opportunities. This enables us to create campaigns that will have a tangible impact on SEO results and brand awareness. We craft content that earns links and resonates with your audience.

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Data Deep Dive

Strategize

Once we establish the objectives, we create a custom campaign strategy and roadmap tailored to your unique objectives. This is where we develop impactful ideas that engage your audience and the journalists covering our stories. These ideas are thoroughly validated to ensure every concept can smash your digital PR goals.

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Create

Targeting Research

Quality data, in-depth research, impactful designs, optimized copy, striking stories, and tailored media lists. The creation stage is about giving journalists and publications a compelling reason to link. We do it by publishing engaging onsite content and irresistible stories. These stories allow us to earn relevant editorial links that drive organic results, referral traffic, and brand awareness.

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Promote

Ad Copy and Creative

Once our campaigns are in place, it’s time to start earning those all-important links. We reach out to journalists at dream publications to promote the stories we uncovered. We then layer our campaign angles with an always-on strategy, proactively pitching seasonal stories to the press. We do it by leveraging industry insights through expert-led commentary and newsjacking to put your brand at the story’s center.

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Evaluate

Campaign Build

The industry is constantly evolving, and so are our strategies. This is why detailed reporting and analysis are crucial to ensure our approach is forward-thinking. From the impact of our links to quarterly competitor analysis, evaluation and evolution is critical to staying ahead of the competition. In short, we evaluate what is working and do more of it.

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HOW WE DO IT

One agency. Multiple strategies. Complete done-for-you digital PR delivered by our experts in English and Arabic.

Digital PR
Strategy

Chucking everything at the wall and hoping it sticks won’t cut it anymore. At SEO Sherpa, we craft a tailored strategy focused on driving growth and hitting the goals that matter. No industry or brand is the same. Your digital PR shouldn’t be either.

Date-Led
Campaigns

Utilizing data is a great way to tell stories to journalists, getting them interested in what you have to say. In turn, those studies get cited with links back to your site. This is all about creating relevant, reliable stories that put you in front of your target audience.

Creative
Concepts

From viral stunts to design-led stories, we pride ourselves on offering creative solutions to hit your goals. This takes your digital PR strategy one step further and allows you to build narratives that other brands wouldn’t think of. We give consumers something to talk about.

Reactive Press
Office

Now more than ever, it’s crucial for your brand to be at the center of critical conversations. Our dedicated team of PR experts is consistently monitoring the news for relevant stories to ensure you never miss a beat. The news doesn’t stop, so neither do we.

Expert
Insights

You should be the brand everyone thinks of when your industry is mentioned. As your partner digital PR firm in the UAE, we help with that. Through proactive pitching and positioning you as the expert through thought leadership and expert commentary, we make you the go-to in your sector.

Product
PR

We get it, your product offerings are what make you money. That’s why we incorporate them into our strategy. Our experts work with you to maximize link opportunities for your products, particularly around critical sales periods.

Here’s what our clients are saying about us

Ministry of Tourism

“The advice from the SEO Sherpa team was first-rate, transparent, to the point, actionable, and, most importantly, scalable – incredibly important for a large government website like ours.”

Ibrahim Almaghrabi
Director of Solutions

“SEO Sherpa is a search engine optimization powerhouse! We needed an SEO agency capable of handling business challenges beyond “run-of-the-mill” optimization, and they delivered with aplomb.”

Tanzeem Mohammed
Allen T.
Marketing Manager

“Hands down the best SEO agency in the region. We set clear goals for the content and pages we wanted to optimize, and they consistently executed everything we agreed on.”

Tarik El Lal
Tarik El Lal
Analytics Manager

Meet your Digital PR Sherpas

The expert team of digital PR managers who get the job done.

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Join the 80+ businesses that got a proposal from us in May 2025

Actionable Audit

Technical, on-page and off-page SEO analysis

Custom Growth Plan

A unique strategy designed to hit your goals

What We Charge

Our fee in relation to your return on investment

Frequently Asked Questions

Here are just some of our most frequently asked questions. Got a question of your own? Just ask

Digital PR is a strategy within SEO and online marketing that helps businesses in the UAE grow their organic visibility and brand credibility. It blends traditional PR principles with digital execution to earn backlinks and media coverage from reputable online publications where your target customers are already reading. Whether it’s data-led campaigns or expert commentary, digital PR focuses on securing editorial backlinks that boost your search rankings while building trust in the local and regional market.
In a competitive digital landscape like the UAE, earning high-quality backlinks is essential to improve your visibility on Google. Unlike low-quality or paid-for links, editorial links from respected websites carry real authority, helping you move up the rankings and outperform competitors for valuable search terms. If your site isn’t gaining traction in organic search, it may be due to gaps in your off-page strategy. That’s where digital PR steps in by elevating both your backlink profile and your brand presence across the region.
Digital PR success goes beyond link volume. We measure effectiveness based on link quality, topical relevance, link placement, and how well they align with your SEO goals. For example, a few high-authority links from dominant UAE platforms pointing to a service page can outperform a large number of generic homepage links. We also track impact on search rankings, brand visibility, and referral traffic to ensure each campaign delivers measurable value.

A digital PR agency promotes companies online through high-authority media sites and relevant websites. They create campaigns that combine traditional PR and link building strategies to help brands earn editorial backlinks from popular and trustworthy sites.

A digital PR campaign is designed to increase a brand’s online mentions and backlinks. When done right, these campaigns can also lead to brand awareness among new target audiences.

Digital PR pricing in the UAE is typically structured as a monthly retainer, depending on the scope and ambition of your campaign. Costs can range from a few thousand dirhams to AED 20,000+ per month. In many cases, around AED 5,000 can already run a well-rounded campaign. The final investment depends on your goals, the level of media outreach required, and the complexity of the strategy.

At SEO Sherpa, we prioritise transparency and customisation. We’ll work closely with you to develop a digital PR campaign that fits your business objectives and budget whether you're targeting local brand awareness or regional SEO growth.
While traditional PR focuses on coverage across print, TV, and radio, digital PR is laser-focused on earning links from online media. These links directly impact your SEO performance — something traditional PR often can’t measure. Digital PR also offers real-time reporting, transparent ROI, and performance metrics that align with business and search objectives, making it a more targeted strategy for growth in the UAE’s digital-first economy.
Digital PR delivers measurable value on two fronts: SEO performance and brand visibility. For businesses in the UAE, a well-executed digital PR strategy can significantly boost your website’s organic rankings by earning high-quality backlinks from credible news sites and industry publications. These links support your SEO goals by increasing domain authority, helping you rank higher for key search terms and ultimately driving more organic traffic and revenue.

Beyond SEO, digital PR enhances your brand reputation and awareness in a competitive market. Through media coverage, expert commentary, and thought leadership placements, it positions your business as a trusted voice — whether you're targeting local audiences in Dubai and Ras Al-Khaimah or expanding visibility across the region. It's a strategy that supports both short-term growth and long-term brand authority.
Digital PR works across virtually every industry in the UAE, from high-growth consumer sectors like fashion, beauty, and automotive to more specialized fields like real estate, fintech, healthcare, construction, and crypto. What matters most is understanding your brand, audience, and local media landscape. At SEO Sherpa, we tailor each campaign based on in-depth onboarding and market research. Whether you’re a Dubai-based startup or a regional enterprise, your brand gets coverage in the places that matter most.
We offer fully managed digital PR tailored to your workflow. You can be as hands-on or hands-off as suits your team. Most clients in the UAE prefer to approve key campaign assets or press outreach, but beyond that, we manage the entire process from strategy to journalist outreach. What we do need from you is solid onboarding, alignment on your goals, and occasional input on messaging or approvals. We make sure you’re involved where it counts, without slowing down momentum.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.