E-commerce
Hayah is a fast-growing digital insurance agency in the UAE, offering innovative solutions and a wide range of financial protection services to over 150,000 individuals and businesses.
increase in organic conversions
growth in keywords ranking in the top 50 positions
rise in organic sessions
ROI on their AED 52,314 spend
When Hayah approached us, they were a new entrant in a fiercely competitive insurance market. Their goal was to increase organic visibility and generate high-quality leads, despite having fewer resources and domain authority than their more established competitors. The custom CMS they used also caused technical SEO issues, which limited crawlability and indexation.
We quickly rolled out a strategy to tackle these challenges head-on. In just eight months, we migrated their site to server-side rendering (SSR) to improve search visibility, ran competitor gap analyses to find growth opportunities, and launched targeted link-building campaigns. As a result, we delivered a 2,447% increase in organic conversions and boosted keyword rankings by 323%. Our efforts not only met but far exceeded expectations, achieving a stunning ROI of 32,791%.
HOW WE DID IT
- Migrated the website from CSR to SSR, resolving SEO issues like missing tags and internal links.
- Utilized competitor gap analysis to expand pages and uncover keyword opportunities.
- Targeted backlinks to key service pages, boosting relevance and rankings for long-tail terms.
- Improved the crawl budget by optimizing the robots.txt file and resolving 404 errors.
- Developed long-form content like an FAQ section to enhance user experience and SEO.
Hayah’s website presented several technical challenges. The CSR (client-side rendering) setup delayed page loading and caused search engines to miss critical SEO tags. To address this, we orchestrated a seamless migration to SSR, ensuring faster loading times, improved crawlability, and proper indexation. This switch allowed bots to access more pages, significantly enhancing the site’s organic performance.
In addition to technical fixes, we expanded their service pages using insights from competitor gap analyses, creating highly relevant content optimized for long-tail keywords. Our link-building efforts focused on securing backlinks from niche-relevant domains, which boosted Hayah’s domain authority and improved their rankings for key insurance terms.
Our approach paid off handsomely. Within eight months, we increased organic conversions by 2,447% and achieved a 323% growth in keywords ranking in the top 50 positions. With a 32,791% ROI, this campaign showcases how strategic SEO can drive exceptional growth—even in highly competitive markets.
“We knew that SEO would be a long-term play and matched our expectations accordingly. Suffice to say the results so far have comfortably exceeded those expectations. Seeing our organic conversions increase by 2,662% over 8 months versus the previous period is nothing short of excellent. In fact, organic SEO has now become one of our main revenue-drivers.”
David Howard
