E-commerce
City Drinks is an online alcohol delivery platform based in Abu Dhabi, offering an exclusive range of beverages, snacks, and bar tools with a focus on express delivery and exceptional service.
increase in organic sessions
growth in organic revenue
ROI achieved over eight months
When City Drinks launched their website in a heavily regulated and competitive market, they needed a way to stand out. With restrictions on traditional alcohol advertising, SEO was crucial to growing their visibility and generating revenue. Their goal was to make AED 55,000 in monthly organic revenue, and they turned to us to help them achieve this ambitious target.
We took on the challenge and exceeded expectations. In just eight months, organic sessions increased by 839%, and revenue soared by 1,170%. With careful planning and strategic SEO efforts, we secured a 317.5% ROI. From building high-quality backlinks to launching an integrated WordPress blog for content expansion, our strategy helped establish City Drinks as one of the top alcohol delivery services in Abu Dhabi.
HOW WE DID IT
- Implemented a WordPress blog to scale content production seamlessly.
- Crafted content around critical business keywords to drive relevant traffic.
- Executed link-building campaigns through organic outreach and digital PR.
- Optimized app store listings (ASO) to boost visibility for their mobile app.
- Navigated regulatory restrictions with a tailored SEO strategy focused on compliance.
Our work with City Drinks came with unique challenges—strict advertising regulations limited traditional campaigns, and the company’s custom CMS restricted backend access for SEO updates. We proposed an innovative solution by integrating a WordPress blog via a reverse proxy, ensuring seamless content expansion without altering the site’s core structure. This allowed us to publish optimized content around key alcohol delivery and beverage-related keywords.
Our SEO efforts also included extensive link-building through digital PR and outreach to niche-relevant websites, which helped boost domain authority and visibility. We tackled app store optimisation (ASO) to enhance the brand’s presence on mobile platforms, ensuring consistent brand exposure across channels.
By focusing on high-impact keywords and optimizing category pages, we drove meaningful traffic to the site. With a 317.5% ROI, this campaign not only established City Drinks as a leader in their niche but also showcased the power of SEO in overcoming regulatory barriers.
“SEO Sherpa has played a crucial role in delivering online visibility and revenue for our brand. Their expertise has been pivotal in helping us thrive in the competitive Abu Dhabi market, where established players already dominate. Thanks to their efforts, we’ve risen to become one of the leaders in the alcohol delivery space, which is something we weren’t expecting so soon. We’re excited to continue our partnership as we aim for even greater success in the future.”
Dominique Szymura
