The conversion-focused Google Ads agency in Dubai that turns clicks into cash.

Our end-to-end Dubai PPC services increase your conversion rates and decrease your cost per conversion so that you get more customers – at the lowest cost.

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HOW WE DO IT

Comprehensive PPC management performed by Pay-Per-Click specialists in Dubai. We attract and convert customers wherever they are on the web.

Search Ads

Reach new customers actively searching for products and services like yours. Our search ads services include everything from campaign building to conversion rate optimization.

Shopping Ads

Showcase your e-commerce store at the top of the SERPs. Our Google Shopping services promote your products to ready-to-buy shoppers, maximizing your reach, ROAS, and revenue.

Remarketing Ads

Just 2% of visitors will buy from you the first time. With our retargeting ads, you reach the other 98% when they visit search results or browse other sites online. The result? More sales and ROI.

Local Search Ads

Acquire new customers in the local Dubai market area. We target users in specific geographies using search and map ads that show up for precisely targeted keyword searches.

Display Ads

No search volume? No problem. We leverage interest, affinity, and in-market groups to reach your audience on web pages and apps.

YouTube Ads

Reach a wider audience on the world’s #1 video-sharing platform. We build profitable, scalable campaigns covering everything from ad creation to performance management.

OUR PROCESS

Hundreds of campaigns. Thousands of conversions. Millions of clicks. Zero guesswork.

Science-backed campaigns. Data-based decision making.
Tested and proven processes that deliver. Over and over and over again.

Onboarding

Our Dubai PPC specialists will kick things off by gathering the data and know-how we need from you to win. You have valuable knowledge about your industry, messaging, and customers that our team needs to drive winning optimum for your business. We have a seamless onboarding questionnaire and intake meeting that helps us understand your business and set us up for success.

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Data Deep Dive

Failing to plan, is planning to fail. Before we get to work on your PPC campaigns, we conduct a thorough deep-dive in to your historic advertising methods and all aspects of your business performance, from your page load times to your competitors, and your offers, to your target audience. We go in-depth to identify what did and didn’t work, and the specific strategies that will help you reach your target audience and hit your business objectives. 

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Targeting Research

Our PPC managers in the UAE begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads, they target the bullseye of your market – your perfect customer.

GET YOUR FREE PROPOSAL

Targeting Research

Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.

Ad Copy and Creative

Crafting compelling ads is crucial to capturing the attention of your target audience and driving conversions. Our expert copywriters and designers develop persuasive and engaging text and banner ads that resonate with your audience and compel them to action. We ensure your ads are relevant, appealing, aligned with your brand voice, stand out in a crowded marketplace, and convert.

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Campaign Build

Based on the insights gathered during the previous steps, we develop tailored PPC campaigns that align with your business goals. Our experienced campaign managers set up targeted ad groups, create alluring landing pages, configure bidding strategies, and implement tracking mechanisms to monitor and measure campaign performance. We use industry best practices and data-driven techniques to optimize your campaign’s structure for maximum effectiveness.

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Launch, Test, and Optimize

Continuous optimization is critical to running successful PPC campaigns. We perform A/B testing to compare different variations of your ads, landing pages, and calls to action. By analyzing the data, we identify the most effective elements and make data-driven decisions to optimize your campaigns further. This iterative process ensures that your campaigns constantly improve performance and generate the best results possible.

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Report Results

At SEO Sherpa, transparency is our priority. We provide you with regular, detailed reports outlining your PPC campaigns’ performance. Our reports include metrics such as impressions, clicks, click-through rates (CTRs), conversion rates, and return on investment (ROI). Our data-driven reports allow you to track the progress of your campaigns, gain insights, and make informed decisions about your marketing strategies.

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Data analysis, strategy, copywriting, testing, optimization, results. Complete end-to-end Dubai PPC management under one roof.

With a leading PPC agency in Dubai managing your PPC campaigns, you’ll never worry about this again.

Geographic
Targeting

Manual Bid
Optimizations

PPC Call
Tracking

Automatic Bid
Optimizations

Keyword Match
Type Selections

Quality Score
Improvements

Affinity
Targeting

A/B Ad and
Image Testing

Keyword
Refinement

Bid
Modification

Day Parting
Refinements

Call Outs and
Ad Extensions

Single Keyword
Ad Groups

Landing page
Split Tests

Negative Keyword
Additions

Meet your PPC Sherpas

Our UAE PPC management agency’s expert team of advertising managers who get the job done.

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Join the 80+ businesses that got a proposal from us in May 2025

Actionable Audit

Technical, on-page and off-page SEO analysis

Custom Growth Plan

A unique strategy designed to hit your goals

What We Charge

Our fee in relation to your return on investment

Frequently Asked Questions

Here are just some of the most frequently asked questions we get as a leading Google Ads marketing agency in Dubai. Got a question of your own? Just ask

A Google Ads agency in the UAE helps businesses manage paid advertising campaigns across Google platforms — including search, display, and YouTube ads. From setup to optimization, the agency ensures your ads effectively reach both Arabic- and English-speaking audiences, helping you connect with the right customers at the right time.
Yes, Google Ads works very well in Dubai and is widely used by businesses to reach local and international customers. With the high internet usage among the emirate's populace and its diverse demographics, Dubai offers strong potential for targeted advertising through search and display networks. If you need expert assistance in deploying Google Ads, SEO Sherpa can certainly help.
Google Ads costs in Dubai can range from AED 3,000 to as much as AED 50,000+ per month depending on your industry, competition, and goals. The spend includes both the ad budget and agency management fees, which are typically 10–20% of the monthly budget.

PPC (pay-per-click) advertising is a digital ad model where you only pay when someone clicks your ad. It allows businesses in the UAE to appear in search engines like Google and on websites or apps, targeting specific keywords, locations, languages, or customer interests. This makes PPC a cost-effective way to drive qualified traffic to your website.

PPC works through a bidding system where advertisers compete for visibility based on keywords or audience targeting. You set a bid for how much you’re willing to pay per click. When someone clicks your ad, you’re charged that amount. The goal is to generate leads and sales while keeping your cost-per-conversion lower than the value of that conversion — what’s known as return on ad spend (ROAS).
In the UAE, PPC is most commonly used on Google Ads, YouTube, and the Google Display Network. Other platforms like Meta Ads (Facebook & Instagram) and LinkedIn Ads also offer PPC models with advanced targeting options, ideal for reaching both local and regional audiences.
PPC offers multiple advantages for UAE-based businesses:

Instant visibility: Ads can appear at the top of Google search within hours.
Precise targeting: You can tailor ads by keyword, location, device, language, and audience interests.
Trackable ROI: Real-time data lets you see what’s working and what needs adjustment.
Flexible budgets: You can set daily or campaign-level limits to stay in control of spending.
We measure success using key metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). A successful campaign delivers qualified traffic, valuable leads, and a positive return on your ad spend backed by clear, actionable reporting.
Absolutely. PPC is one of the most effective ways to generate leads and sales in the UAE. When campaigns are built on solid keyword targeting, compelling ad copy, and well-optimized landing pages, they attract ready-to-convert customers to your site.
Costs vary depending on your industry, competition, and the quality of your ads. In the UAE, you might pay anywhere from a few dirhams to over AED 50 per click depending on the keyword and market. We help you set a budget that aligns with your goals while maximizing your return. To get more specific pricing information, request for your free proposal.
While you can run PPC ads yourself, working with an experienced agency brings strategic insight, time-saving execution, and better results. At SEO Sherpa, we manage PPC for businesses across the UAE. Our team will refine every detail from keyword selection to ad copy and bid strategy to ensure you get the most from your budget.
PPC can deliver immediate traffic, but the best results usually come after a few weeks of testing and optimization. We use that time to collect data, refine targeting, and improve performance so your campaigns generate better leads and a stronger return over time.
Yes, and it should. In the UAE, we often integrate PPC with SEO, content marketing, and digital PR to create a well-rounded strategy. This ensures broader visibility across search and social channels while reinforcing your brand message and driving more conversions.

The organic SEO service ambitious brands turn to

For higher rankings
and more revenue.