What is PPC advertising?

PPC or pay-per-click advertising, is an online advertising model where advertisers pay a fee each time their ads get clicked. It allows businesses like yours to display ads on search engines and other platforms, targeting specific keywords or audience demographics. You only pay when a user clicks from an ad to your website.

How does PPC advertising work?

PPC works through a bidding system. Advertisers bid on keywords or audience criteria to display their ads in search results or relevant websites. When someone clicks on their ad, they pay the bid amount. As an advertiser, the goal is to drive targeted traffic to your website and generate conversions while spending less than the value of the conversions generated. This outcome is known as return on ad spend (ROAS).

What platforms use Pay-Per-Click advertising?

PPC advertising is available on various platforms, including search engines like Google Ads and Bing Ads and display networks like the Google Display Network and YouTube. Each advertising platform offers different targeting options and ad formats.

What are the benefits of PPC advertising?

PPC advertising offers several benefits, including: Immediate visibility: Ads can appear at the top of search results instantly. Targeted reach: Advertisers can tailor advertising to specific keywords, locations, demographics, and interests. Measurable results: Detailed analytics provide insights into ad performance and return on investment. Cost control: Advertisers can control their budget and set daily or campaign-specific spending limits.

How do you determine the success of a PPC campaign?

You can measure PPC success by various key performance indicators (KPIs), such as click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). A successful campaign generates relevant clicks, conversions, and a positive ROI for the business.

Can PPC advertising help my business generate leads and sales?

Yes, PPC advertising can be a powerful tool for lead generation and driving sales. By targeting relevant keywords and demographics, optimizing ad copy and landing pages, and continuously refining campaigns, pay-per-click ads can drive highly qualified traffic to your website and increase conversions.

How much does PPC advertising cost?

PPC advertising costs vary depending on factors such as industry competition, keywords, targeting options, and ad quality. Advertisers typically set a budget that allows them a certain number of clicks. The range of the cost per click will depend on the number of competitors and their keyword bids.

Do I need a professional agency to manage my PPC campaigns?

While it's possible to manage PPC campaigns in-house, working with a professional agency brings expertise, experience, time, and cost-saving benefits. A PPC company in the UAE like SEO Sherpa has expert-level understanding of PPC strategies and extensive experience they use to optimize campaigns for better results.

How long does it take to see results from PPC campaigns?

The time it takes to see improved results from PPC campaigns can vary depending on factors such as competition, budget, targeting, and website optimization. While some businesses may see immediate results, it often takes a few weeks or months of data gathering and campaign optimization to achieve optimal performance.

Can PPC advertising work alongside other digital marketing strategies?

Absolutely! PPC advertising can complement other digital marketing strategies such as SEO services , content marketing, and digital PR. Integrating PPC with other tactics creates a cohesive marketing approach, enhancing visibility, driving more traffic, and maximizing overall marketing efforts.

The conversion-focused Google Ads agency in Dubai that turns clicks into cash.

Our end-to-end Dubai PPC services increase your conversion rates and decrease your cost per conversion so that you get more customers – at the lowest cost.

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HOW WE DO IT

Comprehensive PPC management performed by Pay-Per-Click specialists in Dubai. We attract and convert customers wherever they are on the web.

Search Ads

Reach new customers actively searching for products and services like yours. Our search ads services include everything from campaign building to conversion rate optimization.

Shopping Ads

Showcase your e-commerce store at the top of the SERPs. Our Google Shopping services promote your products to ready-to-buy shoppers, maximizing your reach, ROAS, and revenue.

Remarketing Ads

Just 2% of visitors will buy from you the first time. With our retargeting ads, you reach the other 98% when they visit search results or browse other sites online. The result? More sales and ROI.

Local Search Ads

Acquire new customers in the local Dubai market area. We target users in specific geographies using search and map ads that show up for precisely targeted keyword searches.

Display Ads

No search volume? No problem. We leverage interest, affinity, and in-market groups to reach your audience on web pages and apps.

YouTube Ads

Reach a wider audience on the world’s #1 video-sharing platform. We build profitable, scalable campaigns covering everything from ad creation to performance management.

OUR PROCESS

Hundreds of campaigns. Thousands of conversions. Millions of clicks. Zero guesswork.

Science-backed campaigns. Data-based decision making.
Tested and proven processes that deliver. Over and over and over again.

Onboarding

Our Dubai PPC specialists will kick things off by gathering the data and know-how we need from you to win. You have valuable knowledge about your industry, messaging, and customers that our team needs to drive winning optimum for your business. We have a seamless onboarding questionnaire and intake meeting that helps us understand your business and set us up for success.

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Data Deep Dive

Failing to plan, is planning to fail. Before we get to work on your PPC campaigns, we conduct a thorough deep-dive in to your historic advertising methods and all aspects of your business performance, from your page load times to your competitors, and your offers, to your target audience. We go in-depth to identify what did and didn’t work, and the specific strategies that will help you reach your target audience and hit your business objectives.

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Targeting Research

Our PPC managers in the UAE begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads, they target the bullseye of your market – your perfect customer.

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Targeting Research

Our PPC managers begin the process of finding and building high-converting keyword lists. Our keyword research involves extensive search volume, competition, and user intent analysis. By understanding the intention behind the language your target audience uses, we ensure your campaigns reach the right people at the right time. We then combine your keyword lists with search-based and interest-based audiences so that when we launch your ads they target the bullseye of your market – your perfect customer.

Ad Copy and Creative

Crafting compelling ads is crucial to capturing the attention of your target audience and driving conversions. Our expert copywriters and designers develop persuasive and engaging text and banner ads that resonate with your audience and compel them to action. We ensure your ads are relevant, appealing, aligned with your brand voice, stand out in a crowded marketplace, and convert.

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Campaign Build

Based on the insights gathered during the previous steps, we develop tailored PPC campaigns that align with your business goals. Our experienced campaign managers set up targeted ad groups, create alluring landing pages, configure bidding strategies, and implement tracking mechanisms to monitor and measure campaign performance. We use industry best practices and data-driven techniques to optimize your campaign’s structure for maximum effectiveness.

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Launch, Test, and Optimize

Continuous optimization is critical to running successful PPC campaigns. We perform A/B testing to compare different variations of your ads, landing pages, and calls to action. By analyzing the data, we identify the most effective elements and make data-driven decisions to optimize your campaigns further. This iterative process ensures that your campaigns constantly improve performance and generate the best results possible.

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Report Results

At SEO Sherpa, transparency is our priority. We provide you with regular, detailed reports outlining your PPC campaigns’ performance. Our reports include metrics such as impressions, clicks, click-through rates (CTRs), conversion rates, and return on investment (ROI). Our data-driven reports allow you to track the progress of your campaigns, gain insights, and make informed decisions about your marketing strategies.

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