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What is a keyword theme?
A keyword theme is a closely related set of key phrases that have the same or similar search intent. By focussing on keyword themes and not keywords we ensure you show up in the search results regardless of which words people use to search for the products or services you provide. A keyword theme will often include ten or more keywords meaning most of our packages rank you for hundreds of actual keywords.
What are articles and how are they used?
We write articles about topics relating to your business and reference your business in those articles. Since website owners require high quality content and we can provide it, we’re able to get your business mentioned on many established site's online. The links contained in these articles act as virtual endorsements for your website for which search engines reward you with higher search rankings.
What other content is used in the campaign?
In addition to article content we also create and distribute video content, PDF’s, images and infographics to promote your website in search engines. The type and amount of content we distribute varies according to the package. The top performing packages having the most content.
Do you create content for my website too?
Yes we do. We’ll optimise your website’s existing content to make it more Google friendly and we’ll also research and write high-quality content for your website’s blog. If you do not already have a blog on your site don’t worry, we’ve got you covered there too.
What reports will I receive?
You will receive an activity report every week detailing the work we have completed and to let you know where we are along your campaign timeline. You will also get monthly reports showing how your performance has improved. Access to a ranking dashboard will be shared too. The dashboard allows you to monitor your keyword’s positions in real time.
Who will manage my SEO campaign?
We have over 35 search engine optimisation specialists in-house many of whom will be active on your campaign. The SEO Sherpa team consists of keyword research specialists, analysts, technical SEOs, content writers and link builders. You will be kept up to date on your campaign’s progress via your account manager and a team leader.
Does the package include on-page SEO?
Our packages are fully managed meaning we take care of on-page SEO, off-page SEO and everything in between. It is not often we need to pull in outside help, but if we do we’ll let you know.
I’ve still got questions. Where can I get more help?
You can check out the how it works, glossary or FAQ page on this website or contact us via telephone, live chat or leave us a message. Chat support is available 24 hours a day, 7 days a week.