You’ve got an SEO campaign running for your website, and you’re hitting the right spots in the search results. Everything is plain sailing so you just continue as you are, right?
What if we tell you that you can reach more people, get more leads and more sales by complementing your Search Engine Optimisation (SEO) campaign with Pay-Per-Click marketing (PPC)? Contrary to popular thought, it’s not a choice between one or the other when it comes to SEO and PPC, they work best in fact when done side-by-side.
An organic SEO listing and a PPC ad on the first page of the search engines gives you twice the virtual real estate. The presence of both increases your website’s visibility which results in more people clicking to your site. According to a Google study, of all the extra clicks you get by doing PPC in addition to SEO, 90% are incremental.
To explain this surprising statistic and more, we’ve created this infographic which reveals five reasons why you should be using SEO and PPC together:
Pay-Per-Click marketing and search engine optimisation are not substitutes for each other, they perform best when side-by-side on the same playing field. They work together towards the same goal but have different strengths and skills.
If you are already using SEO and getting a good return, then a well-crafted PPC campaign can take your results to the next level. For a free Pay-Per-Click marketing assessments get in touch with us here.
How else can you use PPC to enhance your SEO results? What’s your favourite PPC strategy?